| Title : | Advanced Introduction to Entrepreneurship |
| Material Type: | printed text |
| Authors: | Robert D. Hisrich, Author |
| Publisher: | Cheltenham, UK : Edward Elgar |
| Publication Date: | 2014 |
| Series: | Elgar advanced introductions series |
| Pagination: | xi, 284 p. |
| Size: | 21 cm |
| ISBN (or other code): | 978-1-7825-4617-7 |
| General note: | Includes index (p. 275-284)
Includes bibliographical references |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | Business enterprises - Finance
Business planning
Entrepreneurship
New business enterprises
Success in business
|
| Class number: | 658.421 |
| Abstract: | Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture. |
| Contents note: | Entrepreneurship : A Historical Perspective; The Entrepreneur and Entrepreneurial Decision Making; Corporate, Government and Social Entrepreneurship; Creativity and Innovation; Identifying Opportunity; Creating and Protecting the Business Idea; The Business Plan; The Marketing Plan; The Financial Plan; The Organizational Plan; Obtaining Capital and other Resources; Launching the Venture; Growing the Venture; Building a Lasting Company and Ending the Venture Index; |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=16317 |
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