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located at Cheltenham UK
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Make a suggestion Refine your searchThe international yearbook of environmental and resource economics 2005/2006
Title : The international yearbook of environmental and resource economics 2005/2006 : a survey of current issues Material Type: printed text Authors: Henk Folmer, Editor ; Tom Tietenberg, Author Publisher: Cheltenham UK : Edward Elgar Publishing Publication Date: 2005 Pagination: 324 p. Size: 23 cm ISBN (or other code): 978-1-84542-206-6 General note: Includes index Languages : English (eng) Original Language : English (eng) Descriptors: Environmental economy Class number: 333.7 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=1672 Hold
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Barcode Call number Media type Location Section Status 5702-020974 333.7 Intern 2005 General Collection Library "Max van der Stoel" English Available
Title : Marketing for entrepreneurs and SMEs : a global perspective Material Type: printed text Authors: Maja Konecnik Ruzzier, Author ; Mitja Ruzzier, Author ; Robert D. Hisrich, Author Publisher: Cheltenham UK : Edward Elgar Publishing Publication Date: 2013 Pagination: viii, 250 p. Layout: ill. Size: 24 cm ISBN (or other code): 978-1-7834-7175-1 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Entrepreneurship
MarketingClass number: 658.8 Abstract: In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world. The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technology offer a deeper understanding of modern consumers and ways to create added value through products, services and other entities. The authors stress the importance of an SME's web presence and internationalization, as well as innovation and branding processes. Additional key topics include the development of services and experiences with customer co-creation, value-based pricing using new market channels and adapted communication tools (including social media), and how these approaches can lead to increased customer engagement and improved long-term relationships. This comprehensive book will be a useful resource for both scholars and practitioners with an interest in entrepreneurship, marketing, and business and management. Contents note: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face; An Understanding of Marketing for Entrepreneurs and SMEs; Value, Satisfaction and Customer Loyalty; Marketing Plan; The Trends and Challenges for SMEs Marketing in the 21st Century; Understanding the Market and Consumers; Analyzing the Marketing Environment; Conducting Market Research and Forecasting Demand in SMEs; Consumer Purchase Behavior Part; Developing an Approach to Strategic Marketing; Target Marketing: Segmentation, Targeting and Positioning; Challenges and Opportunities for SMEs to Market Diverse Entities; Innovation Process in SMEs; Branding in SMEs; Setting the Price in SMEs; Designing Marketing Channels in SMEs; Marketing Communications in SMEs Index; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17142 Hold
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Barcode Call number Media type Location Section Status 1702-002434 658.8 Ruz-Mar 2013 General Collection Library "Max van der Stoel" English Available
Title : European family law : Family law in a European perspective Material Type: printed text Authors: Jens M. Scherpe,, Editor Publisher: Cheltenham UK : Edward Elgar Publishing Publication Date: 2016 Pagination: xxviii- 382 p Size: 24 cm ISBN (or other code): 978-1-7853-6304-7 General note: Includes bibliographical references and index. Languages : English (eng) Original Language : English (eng) Descriptors: Domestic relations
Domestic relations - European Union countries.
EuropeClass number: 346.01 Abstract: "European family law"- The chapters draw on a wide range of topics, such as: marriage, divorce, cohabitation, same-sex relationships, the financial consequence of divorce, adoption, parentage and surrogacy, parental responsibility, the child’s welfare, and law concerning older people. Through its stimulating comparative analysis and comprehensive coverage of the topic, this set of books is intended to serve as a major resource for all scholars, practitioners and students interested in family law Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=18393 Hold
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Barcode Call number Media type Location Section Status 1702-002315 346.01 Sch-Eur 2016 General Collection Library "Max van der Stoel" English Available
