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E-commerce / Kenneth C. Laudon

No review available on this record. Title : E-commerce : business, technology, society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Edition statement: 7th ed Publisher: Prentice Hall Publication Date: 2011 Pagination: iii, 812 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-0-13-609119-6 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce Information technology Internet marketing Class number: 658.872 Abstract: For the undergraduate and graduate E-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. The seventh edition including all of the data, figures, and tables in the book has been updated with the latest marketing and business intelligence available from e-Marketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. Contents note: Introduction to E-commerce; The Revolution is Just Beginning; E-commerce Business Models and Concepts; Technology Infrastructure for E-commerce ; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; Business Concepts and Social Issues; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; E-commerce in Action; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14950

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Barcode	Call number	Media type	Location	Section	Status
1702-000991	658.872 Lau-E-c 2011	General Collection	Library "Max van der Stoel"	English	Available

Financial markets and institutions / Frederic S. Mishkin

No review available on this record. Title : Financial markets and institutions Material Type: printed text Authors: Frederic S. Mishkin, Author ; Stanley G Eakins, Author Edition statement: 6th ed. Publisher: Prentice Hall Publication Date: 2009 Series: Prentice Hall series in finance Pagination: xxxix, 675, [35] p. Layout: ill. Size: 27 cm. ISBN (or other code): 978-0-321-37421-9 Price: 151.20 $ General note: Includes index Languages : English (eng) Original Language : English (eng) Descriptors: Banks and banking - United States Financial institutions - United States Money - United States Money market - United States Class number: 332.1097 Abstract: In Financial Markets and Institutions, best-selling authors Mishkin and Eakins provide a practical introduction to prepare readers for today’s changing landscape of financial markets and institutions. A unifying framework uses a few core principles to organize readers' thinking then examines the models as real-world scenarios from a practitioner’s perspective. By analyzing these applications, readers develop the critical-thinking and problem-solving skills necessary to respond to challenging situations in their future careers. Contents note: Why study financial markets and institutions?; Overview of the financial system; What do interest rates mean and what is their role in valuation?; Why do interest rates change?; How do risk and term structure affect interest rates?; Are financial markets efficient?; Structure of central banks and the federal reserve system; Conduct of monetary policy: tools, goals, strategy, and tactics;The money markets; The bond market; The stock market ; The mortage markets; The foreign exchange market; The international financial system; Whay do financial institutions exist?; What should be done about conflicts of interest? : a central issue in business ethics; Banking and the management of financial institutions; Commercial banking industry : structure and competition; Savings associations and credit unions; Banking regulation; The mutual fund industry; Insurance companies and pension funds; Investment banks, security brokers and dealers, and venture capital firms; Risk management in financial institutions; Hedging with financial derivatives; Finance companies. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14967

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Barcode	Call number	Media type	Location	Section	Status
1702-000995	332.1097 Mis-Fin 2009	General Collection	Library "Max van der Stoel"	English	Available