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located at Cincinnati
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Make a suggestion Refine your searchContemprary marketing research / Carl D. McDaniel
Title : Contemprary marketing research Material Type: printed text Authors: Carl D. McDaniel, Author ; Roger H Gates, Author Publisher: Cincinnati : South-Western College Publishing Publication Date: 1998 Pagination: xxxvi, 780 p.; (various pagins) Size: 26 cm ISBN (or other code): 978-0-538-88507-2 General note: Includes bibliographical references and index Languages : English (eng) Descriptors: Marketing research Class number: 658.8 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=10169 Hold
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Barcode Call number Media type Location Section Status 5702-012166 658.83 McD-Con 1998 General Collection Library "Max van der Stoel" English Available
Title : Стратешки менаџмент : конкуренција и глобализација : концепти и случаи Other title : Strategic management : competitiveness and globalization : cases Material Type: printed text Authors: Мichael A. Hitt, Author ; R. Duane Ireland, Author ; Robert E. Hoskisson, Author Edition statement: 3rd ed. Publisher: Скопје : Влада на РМ Other publisher: Cincinnati : South-Western College Publishing Pagination: (various pagings) Size: 29 cm General note: Includes bibliographical references and indexes Languages : Macedonian (mac) Original Language : English (eng) Descriptors: Strategic planning-Management Class number: 658.4012 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13904 Hold
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Barcode Call number Media type Location Section Status 3702-000407 658.4012 Hit-StrM General Collection Library "Max van der Stoel" Macedonian Available 3702-000408 658.4012 Hit-StrM General Collection Library "Max van der Stoel" Macedonian Available 3702-000409 658.4012 Hit-StrM General Collection Library "Max van der Stoel" Macedonian Available 3702-000410 658.4012 Hit-StrM General Collection SEEU Library Skopje Macedonian Available
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Title : Small business management : an entrepreneurial emphasis Material Type: printed text Authors: Halsey N. Broom, Author ; Justin G. Longenecker, Author ; J. William Petty, Author Edition statement: 10th edition Publisher: Cincinnati : South-Western College Publishing Publication Date: 1997 Pagination: xxx, 730 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-0-538-85077-3 Price: 54.98 $ General note: Includes appendix (p. 665-690)
Includes bibliographical notes (p. 691698)
Includes glossary (p. 701-715)
Includes index (p. 717-730)Languages : English (eng) Original Language : English (eng) Descriptors: Small business - Management
Small business - Management - Case studiesClass number: 658.022 Abstract: We offer a variety of rich and interesting features to help you develop practical skills for managing a small business as well as an awareness and appreciation for the challenges involved. Contents note: Entrepreneurs : The Energizers of Small Business; Small Business : Vital Component of the Economy; Startup and Buyout Opportunities; Franchising Opportunities; Family Business Opportunities; The Role of a Business Plan for a New Venture; Creating a Competitive Advantage; Analyzing the Market and Formulating the Marketing Plan; Selecting the Management Team and Form of Organization; Choosing the Location and Physical Facilities; Accounting Statements and Financial Requirements; Finding Sources of Financing; Consumer Behavior and Product Strategy; Pricing and Credit Strategies; Promotion : Personal Selling, Advertising, and Sales Promotion; Distribution Channels and Global Markets; Professional Management in the Growing Firm; Managing Human Resources; Quality Management and the Operations Process; Purchasing and Managing Inventory; Computer-Based Technology for Small Businesses; Evaluating Financial Performance; Working-Capital Management and Capital Budgeting; Risk and Insurance Management; Social and Ethical Issues; Working Within the Law; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14199
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Barcode Call number Media type Location Section Status 1702-000777 658.022 Bro-Sma 1997 General Collection Library "Max van der Stoel" English Not for loan
