| Title : | Managerial economics and business strategy |
| Material Type: | printed text |
| Authors: | Michael R Baye, Author |
| Edition statement: | International 5th edition |
| Publisher: | Bosto. : Irwin/McGraw-Hill |
| Publication Date: | 2006 |
| Pagination: | xxxii, 620 p. |
| Size: | 24 cm |
| Accompanying material: | CD |
| ISBN (or other code): | 978-0-07-124421-3 |
| General note: | Includes bibliographical references (p. 582-598)
Includes index (p. 599-620) |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | Managerial economics
Strategic planning
|
| Class number: | 338.5024 |
| Abstract: | This text blends tools from intermediate microeconomics, game theory, and industrial organization. It provides balanced coverage of traditional and modern topics, and this third edition offers the diverse managerial economics marketplace a flexible and modern textbook. |
| Contents note: | The Fundamentals of Managerial Economics; Market Forces : Demand and Supply; Quantitative Demand Analysis; The Theory of Individual Behavior; The Production Process and Costs; The Organization of the Firm; The Nature of Industry; Managing in Competitive, Monopolistic, and Monopolistic-ally Competitive Markets; Basic Oligopoly Models; Game Theory : Inside Oligopoly; Pricing Strategies for Firms with Market Power; The Economics of Information; Advanced Topics in Business Strategy; A Manager's Guide to Government in the Marketplace; Challenges at Time Warner; |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17769 |
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