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located at Upper Saddle River, NJ
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Make a suggestion Refine your searchComputer organization and architecture / William Stallings
Title : Computer organization and architecture : designing for performance Material Type: printed text Authors: William Stallings, Author Publisher: Upper Saddle River, NJ : Pearson Education Publication Date: 2003 Pagination: xix, 815 p. Size: 24 cm ISBN (or other code): 978-0-13-049307-1 General note: Includes bibliographical references (p. [757]-771) and index Languages : English (eng) Descriptors: Computer architecture
Computer organizationClass number: 004.22 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=8772 Hold
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Barcode Call number Media type Location Section Status 5702-004354 004.2 Sta-Com 2003 General Collection Library "Max van der Stoel" English Available 5702-006603 004.2 Sta-Com 2003 General Collection Library "Max van der Stoel" English Due for return by 10/12/2023 5702-008029 004.2 Sta-Com 2003 General Collection Library "Max van der Stoel" English Due for return by 12/21/2023 5702-008028 004.2 Sta-Com 2003 General Collection Library "Max van der Stoel" English Available 5702-014556 004.2 Sta-Com 2003 General Collection Library "Max van der Stoel" English Available 5702-000350 004.2 Sta-Com 2003 General Collection SEEU Library Skopje English Available
Title : Problem solving and programming concepts Material Type: printed text Authors: Maureen Sprankle, Author ; Jim Hubbard, Author Publisher: Upper Saddle River, NJ : Pearson Education Publication Date: 2009 Pagination: viii, 496 p. Layout: ill. Size: 28 cm ISBN (or other code): 978-0-13-606060-4 General note: Includes index Languages : English (eng) Descriptors: Computer programming
Problem solving --Data processing.Class number: 006.3 Abstract: "Problem solving and programming concepts" - Revised to reflect the most current issues in the programming industry, this successful book emphasizes that problem solving is the same in all computer languages, regardless of syntax. Uses a generic, non-language-specific approach to present the tools and concepts required when using any programming language to develop computer applications. Is designed for readers with little or no computer experience, but is also useful to programmers at any level. Provides step-by-step progression and consistent in-depth coverage of topics, with detailed explanations and many illustrations. Covers topics ranging from the basics of mathematical functions and operators to the design and use of such techniques as code, arrays, pointers, other data structures, database concepts, and object-oriented programming concepts. A useful reference for programmers. Contents note: Introduction to problem solving and programming; General Problem-Solving Concepts; Beginning Problem-Solving Concepts for the Computer; Planning Your Solution; Logic Structures; An Introduction to Programming Structure; Problem Solving with the Sequential Logic Structure; Problem Solving with Decisions; Problem Solving with Loops; Problem Solving with the Case Logic Structure; Processing Arrays; Sorting, Stacks, and Queues; File Concepts; Linked Lists; Binary Trees; Database Management Systems; Relational Database Management Systems; Object-Oriented Programming; Concepts of Object-Oriented Programming; Object-Oriented Program Design; Introduction to Game Development; Introduction to Concepts of Game Development using Object-Oriented Programming; Introduction to Assembly Language; File Processing; Sequential-Access File Applications; Sequential-Access File Updating; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13744 Hold
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Barcode Call number Media type Location Section Status 1702-000592 006.3 Spr-Pro 2009 General Collection Library "Max van der Stoel" English Available
Title : Каматни стапки и текови на финансискиот пазар Other title : Financial market rates and flows Material Type: printed text Authors: James C. Van Horne, Author ; Кристина Јованова, Translator Edition statement: 6th Edition Publisher: Скопје : Арс Ламина Publication Date: 2008 Other publisher: Upper Saddle River, NJ : Pearson Education Pagination: 348 p. Layout: ill. Size: 23 cm ISBN (or other code): 978-9989-287-44-2 General note: Includes bibliographical references
Includes index (p.330-337)
Includes bibliographical footnotes
Languages : Macedonian (mac) Original Language : English (eng) Descriptors: Finance
Interest ratesClass number: 332.8 Abstract: Каматни стапки и текови на финансискиот пазар, шесто исдание, дава концептуална рамка за разјаснување на каматните стапки, начинот на кој се однесуваат во однос на променливите пазарни услови и начинот на кој може да се управува со ризикот. Овој текст со висок квалитет, може да се користи за наставни програми во областа на инвестициите во средното и високо образование, во областа на финансиските пазари и институции, хартии од вредност со фиксен приход, пазари на обврзници и пари и банкарство. Contents note: Функција на финансиските пазари; Систем за движење на средствата; Основи на каматни стапки; Цени и профит на обврзниците и инструментите на пазарот за пари; Инфлација и профит; Рочна структура на каматните стапки; Непостојаност на цените, годишна каматна стапка на обврзници и наплата рок на доставување; Ризик од неплаќање и неликвидност; Деривативни хартии од вредност-термински хартии од вредност за каматни стапки и термински договори; Деривативни хартии од вредност- опции, 190; Дериватни хартии од вредност- каматни и кредитни свопови; Вградени опции и интервали приспособени на опции; Хипотекарни хартии од вредност и ризик од предвремена отплата; Контролирање валутен ризик.276; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13971 Hold
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Barcode Call number Media type Location Section Status 3702-000480 332.8 Hor-KamM 2008 General Collection Library "Max van der Stoel" Macedonian Available
Title : Management information systems : managing the digital firm Material Type: printed text Authors: Kenneth C. Laudon, Author ; Jane Price Laudon, Author Edition statement: 11 edition Publisher: Upper Saddle River, NJ : Pearson Education Publication Date: 2010 Pagination: 653 p. Layout: ill. Size: 28 cm ISBN (or other code): 978-0-13-609368-8 General note: Includes bibliographical references (p. 609-626) and index Languages : English (eng) Original Language : English (eng) Descriptors: Management information systems Class number: 658.4 Abstract: For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems, provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. The latest revision of this text focuses on MIS and business with greater clarity and depth. Contents note: Organizations, Management, and the Networked Enterprise; Information Systems in Global Business Today; Global E-Business : How Businesses Use Information Systems; Information System, Organizations, and Strategy; Ethical and Social Issue in Information Systems; Information Technology Infrastructure; IT Infrastructure and Emerging Technologies; Foundations of Business Intelligence : Databases and Information Management; Telecommunications, the Internet, and Wireless Technology; Securing Information Systems; Key System Applications for the Digital Age; Achieving Operational Excellence and Customer Intimacy : Enterprise Applications; E-Commerce : Digital Markets, Digital Goods; Managing Knowledge and Collaboration; Enhancing Decision Making; Building and Managing Systems; Building Information Systems; Managing Projects; Managing Global Systems;
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14535 Hold
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Barcode Call number Media type Location Section Status 1702-000888 658.4 Lau-Man 2010 General Collection Library "Max van der Stoel" English Available
Title : Principles of marketing Material Type: printed text Authors: Philip Kotler, Author ; Gary Armstrong, Author Edition statement: 13th ed. Publisher: Upper Saddle River, NJ : Pearson Education Publication Date: 2010 Pagination: 637 p. Layout: ill. Size: 28 cm ISBN (or other code): 978-0-13-700669-4 General note: Includes bibliographical references (p. R1-R26) and indexes Languages : English (eng) Original Language : English (eng) Descriptors: Marketing Class number: 658.8 Abstract: Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study. Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing-global marketing, ethics, competitive advantage Today’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers. Contents note: Defining marketing and the marketing process; Marketing: Creating and capturing customer value; What is marketing?; Understanding the marketplace and customer needs; Designing a customer-driven marketing strategy; Preparing an integrated marketing plan and program; Building customer relationships; Capturing value from customers; The changing marketing landscape; So, What is marketing? Pulling it all together; Comapany and marketing strategy: partnering to build customer relationships; Companywide strategic planning: defining marketing’s role; Planning marketing: partnering to build customer relationships; Marketing strategy and the marketing mix; Managing the marketing effort; Measuring and managing return on marketing investment; Understanding the marketplace and consumers; Analyzing the marketing environment; The company’s microenvironment; The company’s macro environment; Responding to the marketing environment; Managing marketing information to gain customer insights; Marketing information and customer insights assessing marketing information needs developing marketing information; Marketing research; analyzing and using marketing information; Other marketing information considerations; Consumer markets and consumer buyer behavior; Model of Consumer behavior; Characteristics affecting consumer behavior; Types of buying decision behavior; The buyer decision process; The buyer decision process for new products; Business markets and business buyer behavior; Business markets; Business buyer behavior; institutional and government markets; Designing a customer-driven marketing strategy and mix; Customer- driven marketing strategy: Creating value for target customers; Market segmentation; Market targeting; differentiation and positioning; Products, services, and brands: Building customer value; What is a product?; Product and service decisions; Branding strategy: Building strong brands; Services marketing; New- product development and product life-cycle strategies; New-product development strategy; The new-product development process; Managing new-product development; Product life-cycle strategies; Additional product and service considerations; Procing:Understanding and capturing customer value; What is a price?; Factors to consider when setting prices; Pricing strategies; New-product pricing strategies; Product mix pricing strategies; Price-adjustment strategies; Price changes; Public policy and pricing; Marketing channels: delivering customer value; Supply chains and the value delivery network; The nature and importance of marketing channels; Channel behavior and organization; Channel design decisions; Channel management decisions; Public policy and distribution decisions marketing logistics and supply chain management; Retailing and wholesaling; Retailing; Wholesaling; Communicating customer value: integrated marketing communications strategy; The promotion mix; Integrated marketing communications; A view of the communication process; Steps in developing effective marketing communication; Setting the total promotion budget and mix; Socially responsible marketing communication; Advertising and public relations; Advertising; Public relations; Personal selling and sales promotion; Personal selling; Managing the sales force; The personal selling Process; Sales promotion; Direct and online marketing building direct customer relationships; The new direct marketing model; Growth and benefits of direct marketing; Customer databases and direct marketing; Forms of direct marketing; Online marketing; Public policy issues in direct marketing; Extending marketing; Creating competitive advantage; Competitor analysis; Competitive strategies; Balancing customer and competitor orientations; The global marketplace; Global marketing today; Looking at the global marketing environment; Deciding whether to go global; Deciding which markets to enter; Deciding how to enter the market; Deciding on the global marketing program; Deciding on the global marketing organization; Sustainable marketing: social responsibility and ethics; Sustainable marketing; Social criticisms of marketing; Consumer actions to promote sustainable marketing; Business actions toward sustainable marketing. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14537 Hold
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Barcode Call number Media type Location Section Status 1702-000907 658.8 Kot-Pri 2010 General Collection Library "Max van der Stoel" English Available
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