| Title : | Electronic commerce : a managerial perspective 2010 |
| Material Type: | printed text |
| Authors: | Efraim Turban, Author ; David King, Author ; Jae Lee, Author ; Jee-Peng Liang, Author |
| Publisher: | New York : Pearson Prentice Hall |
| Publication Date: | 2010 |
| Other publisher: | Boston : Pearson/Addison Wesley |
| Pagination: | xlii-737 p. |
| Size: | 26 cm |
| ISBN (or other code): | 978-0-13-610036-2 |
| General note: | Includes bibliographical references
Includes glossary (p.704-720)
Includes index (p.721-737)
|
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | Electronic commerce
Internet advertising
Internet marketing
|
| Class number: | 658.84 |
| Abstract: | For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”. |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14949 |
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