| Title : | Correlations Between Entrepreneurial Marketing Dimensions And Small And Medium-Sized Enterprises’ (Smes) Performance : doctoral studies - third cycle |
| Material Type: | printed text |
| Authors: | Nora Sadiku Dushi, Dissertant ; Veland Ramadani, Thesis advisor |
| Publisher: | Tetovë : Fakulteti i Biznesit dhe Ekonomisë - UEJL |
| Publication Date: | 2019 |
| Pagination: | 205 p. |
| Layout: | ill. |
| Size: | 30 cm |
| General note: | Includes bibliographical references
Includes bibliographical footnotes
Includes index |
| Languages : | English (eng) Original Language : English (eng) |
| Abstract: | Abstract
The traditional marketing practices are found not to be suitable for small and medium enterprises. Consequently, in the actual business environment with increasing dynamics, turbulence and competition, entrepreneurs have to unlearn the traditional management principles and replace them with new innovative thoughts and actions, such as entrepreneurial marketing (EM). This study will examine the impact of entrepreneurial marketing dimensions on the performance of SMEs in Kosovo. The study is based on the deductive approach and therefore all hypotheses are derived based on the existing literature related to this subject. The sample in this study consisted of 250 respondents. The survey questionnaire for this study is developed by using measurement scales adopted from prior studies. The questionnaire was initially translated from English to Albanian and then it was pilot tested and checked for internal consistency and reliability. After pilot testing, the final questionnaire is constructed and was distributed to the owners of randomly selected SMEs by “drop off and pick” technique. The data is analyzed using the Software for Statistics and Data Science (STATA), version 14. Initially, the Cronbach’s Alpha reliability test is performed and then the data were analyzed using both descriptive and inferential statistical techniques such as Correlation and Multiple regressions.
Keywords: Entrepreneurial marketing, EM dimensions, SMEs, performance, Kosovo |
| Link for e-copy: | https://repository.seeu.edu.mk/sites/thesis/ThesisSharedDocs/DR_126913.pdf |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=18673 |
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Correlations Between Entrepreneurial Marketing Dimensions And Small And Medium-Sized Enterprises’ (Smes) Performance / Nora Sadiku Dushi 
