Title : | Patterns of entrepreneurship management |
Material Type: | printed text |
Authors: | Jack M. Kaplan, Author ; Anthony C. Warren, Author |
Edition statement: | 4th edition |
Publisher: | New York : John Wiley & Sons, Inc |
Publication Date: | 2013 |
Pagination: | xxii, 377 p. |
Size: | 25 cm |
ISBN (or other code): | 978-1-11-835853-5 |
General note: | Includes glossary (p. 361-366)
Includes index (p. 367-377)
Includes bibliographical references |
Languages : | English (eng) Original Language : English (eng) |
Descriptors: | Entrepreneurship
|
Class number: | 658.1 |
Abstract: | This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a startup company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world. |
Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15599 |