| Title : | International business |
| Material Type: | printed text |
| Authors: | Ricky W Griffin, Author ; Michael W Pustay, Author |
| Edition statement: | 6th ed |
| Publisher: | Upper Saddle River, N.J. : Prentice Hall PTR |
| Publication Date: | 2010 |
| Pagination: | xxiv, 630 p. |
| Layout: | col. ill., col. maps |
| Size: | 29 cm |
| ISBN (or other code): | 978-0-13-715373-2 |
| Price: | $164.99 |
| General note: | Includes bibliographical references (p. 584-600) and indexes |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | International business enterprises - Management
|
| Class number: | 658 |
| Abstract: | International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this reader-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. |
| Contents note: | An overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations. |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14966 |
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International business / Ricky W Griffin
