| Title : | Exploring corporate strategy : text & cases |
| Material Type: | printed text |
| Authors: | Gerry Johnson, Author ; Kevan Scholes, Author ; Richard Whittington (1958-), Author |
| Edition statement: | 8th ed |
| Publisher: | Harlow : Financial Times Prentice Hall |
| Publication Date: | 2008 |
| Pagination: | xxxvi, 878 p. |
| Layout: | col. ill. |
| Size: | 27 cm |
| ISBN (or other code): | 978-0-273-73156-6 |
| Price: | 49.99£ |
| General note: | Includes bibliographical references and index |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | Business planning
Business planning - Case Studies
Strategic planning
Strategic planning - Case studies
|
| Class number: | 658.4012 |
| Abstract: | Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalization, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. |
| Contents note: | Introducing Strategy; The Strategic Position; The Environment Strategic Capability; Governance and Stakeholders; Strategy and Culture; Strategic Choices; Business-level strategy; Innovation & Entrepreneurship; Corporate Diversity; International strategy; Directions & Methods; Strategy Into Action; Organizing for success; Enabling success; Managing change; Strategy Development; Strategy development Processes; The Practice of Strategy; Epilogue: The Strategy Lenses. |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14880 |
Exploring corporate strategy / Gerry Johnson
