| Title : | E-commerce : business, technology, society |
| Material Type: | printed text |
| Authors: | Kenneth C. Laudon, Author ; Carol Guercio Traver, Author |
| Publisher: | New York : Pearson Prentice Hall |
| Publication Date: | 2008 |
| Pagination: | xxxiv-810 p. |
| Layout: | ill |
| Size: | 26 cm |
| ISBN (or other code): | 978-0-13-500932-1 |
| General note: | Includes bibliographical references and index. |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | Electronic commerce
Information technology
Internet marketing
|
| Class number: | 658.872 |
| Abstract: | This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available. |
| Contents note: | Introduction to E-commerce; The revolutionis just beginning; e-commerce business models and concepts; Technology Infrastructure for E-commerce; The internet and world wide web: E-commerce Infrastructure; building an e-commerce web site; security and payment; Business Concepts and Social Issues; E-commerce marketing concepts; e-commerce marketing communications; ethical, social, and political issues in e-commerce; E-commerce in Action; online retailing and services; online content and media; social networks, auctions, and portals; B2B e-commerce: supply chain management and collaborative commerce. |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13479 |
E-commerce / Kenneth C. Laudon
