Title : | E-commerce : business, technology, society |
Material Type: | printed text |
Authors: | Kenneth C. Laudon, Author ; Carol Guercio Traver, Author |
Publisher: | New York : Pearson Prentice Hall |
Publication Date: | 2008 |
Pagination: | xxxiv, 810 p. |
Layout: | ill. |
Size: | 26 cm |
ISBN (or other code): | 978-0-13-500932-1 |
General note: | Includes bibliographical references and index |
Languages : | English (eng) Original Language : English (eng) |
Descriptors: | Electronic commerce Information technology Internet marketing
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Class number: | 658.872 |
Abstract: | This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available. |
Contents note: | Introduction to E-commerce; The revolutionis just beginning; e-commerce business models and concepts; Technology Infrastructure for E-commerce; The internet and world wide web: E-commerce Infrastructure; building an e-commerce web site; security and payment; Business Concepts and Social Issues; E-commerce marketing concepts; e-commerce marketing ommunications; ethical, social, and political issues in e-commerce; E-commerce in action; online retailing and services; online content and media; social networks, auctions, and portals; B2B e-commerce: supply chain management and collaborative commerce. |
Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13479 |