| Title : | Student's companion to microeconomics for managers |
| Material Type: | printed text |
| Authors: | David M. Kreps, Author |
| Publisher: | New York : W.W. Norton & Company |
| Publication Date: | 2004 |
| Pagination: | xi, 364 p. |
| Layout: | ill. |
| Size: | 28 cm |
| ISBN (or other code): | 978-0-393-97679-3 |
| General note: | Includes bibliographical references |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | Industrial management
Microeconomics
|
| Class number: | 338.5 |
| Abstract: | Developed over a ten year period at the Stanford Business School, this 'Microeconomics for Managers' underscores the connections between microeconomics and business. Its full-length, integrated case studies reveal how economic models can yield answers to practical problems. |
| Contents note: | Microeconomics? For Managers?; The Most Famous picture in Economics; Marginal This and Marginal That; Demand Functions; Modeling Consumer Behavior; Channels of Distribution and the Problem of Double Marginalization; Price Discrimination (and Surplus Extraction); Review Problem I; Averages and Margins; technology and Cost minimization; Multiperiod Production and Cost; Review Problems II; Competitive Firms and Perfect Competition; Market Efficiency; Taxes, Subsidies, Administered Prices, and Quotas; Externalities; Review Problems III; Risk Aversion and Expected Utile; Expected Utility as a Normative decision Aid ; Risk sharing and spreading : Signaling, and Screening; Incentives; Review Problems IV; No cooperative game theory; Reciprocity and collusion; Credibility and reputation; Review problems V; Appendix : Calculus Cookbook; |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13419 |
EBSCOhost
World Bank
EconBiz
De Gruyter
OpenEdition
European Respiratory Journal
Mathematical Sciences Publishers Journals
Student's companion to microeconomics for managers / David M. Kreps
