| Title : | The E-commerce book : building the E-empire | | Material Type: | printed text | | Authors: | Steffano Korper, Author ; Juanita Ellis, Author | | Edition statement: | 2nd edition | | Publisher: | San Diego : Academic Press | | Publication Date: | 2001 | | Pagination: | xiv, 248 p. | | Size: | 24 cm | | ISBN (or other code): | 978-0-12-421161-2 | | General note: | Includes index (p. 241-248) | | Languages : | English (eng) Original Language : English (eng) | | Descriptors: | Electronic commerce
| | Class number: | 658.84 | | Abstract: | What started as a curious exclusive property of the IT-initiated and the technologically hip is now a bona fide mainstream revolution embraced by prime ministers, pornographers, and poets. And in there, deep in the engine room, is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution"? Problem is, the expertise that built the bricks-and-mortar business doesn't translate into success on the Internet gold rush. Half-term report for traditional businesses? "What your company lacks in e-skill, it makes up for in enthusiasm." Must try harder, boys and girls. The E-Commerce Book is a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way. | | Contents note: | Setting the Vision; Know Your Customers; Marketing and Branding; First Impressions May Be Everlasting; Keep Your Customers; Fulfillment Channels That Work; Choose Your Payment Systems; Know Your Infrastructure; Selecting the Right Commerce Package; Secure Your Investment : Security Threats and Solutions; Get Ready for Wireless!; | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17258 |
|  |
658 
Make a suggestion Refine your searchBizTalk 2006 recipes / Mark Beckner
