| Title : | English for public relations in higher education studies : Course book |
| Material Type: | printed text |
| Authors: | Marie McLisky, Author |
| Publisher: | Garnet Education |
| Publication Date: | 2011 |
| Pagination: | 136 p. |
| Layout: | ill. |
| Size: | 28 cm |
| Accompanying material: | 2 CDs |
| ISBN (or other code): | 978-1-85964-532-1 |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | English language
English language - Study and teaching - Foreign speakers
Public relations
|
| Class number: | 428.240246592 |
| Abstract: | English for Public Relations in Higher Education Studies English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progressions in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need. |
| Contents note: | What is public relations?; Public relations activities; Public relations research; Careers in public relations; PR for non-profit organizations; Crisis communication; Public relations regulation; Public relations and marketing; Public relations for corporate responsibility; Financial public relations; Current issues in public relations; Strategy and change; |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=20587 |
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