| Abstract: | Entrepreneur ship: Starting and Operating a Small Business, Third Edition, is the latest in a line of entrepreneurship textbooks written by Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE), and professor and entrepreneur Caroline Glackin. Business students, as well as those from other disciplines, can benefit from Entrepreneurship. For the former, it recasts their prior learning from a typically corporate context and focuses it on small and entrepre¬neurial enterprises. For students in such fields as hospitality, the arts, engineering, and fashion merchandising, this text introduces key busi¬ness concepts in the context of a broad range of careers. Cases from hospitality, technology, retail, manufacturing, distribution, real estate, finance, and not-for-profit organizations present a wealth of insights and learning opportunities. Most importantly, Entrepreneurship is a bal¬anced mix of the academic and applied components of entrepreneurship education. Students are introduced to the theories, methods, and requisite knowledge and skills required of entrepreneurs, and are then immediately given practical examples and discussion opportunities. Using the Application Exercises and Exploring Online features at the end of each chapter, students are encouraged to take this new knowledge and apply it to their own experiences, so that the course materials are reinforced and internalized. |
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