| Title : | Entrepreneurship | | Material Type: | printed text | | Authors: | Robert D. Hisrich, Author ; Michael P. Peters, Author ; Dean A. Shepherd, Author | | Edition statement: | 11th edition | | Publisher: | Boston, Mass. : Irwin/McGraw-Hill | | Publication Date: | 2020 | | Pagination: | xxiii, 581 p. | | Size: | 30 cm | | ISBN (or other code): | 978-1-260-56562-1 | | General note: | Include index (p. 562-581)
Includes bibliographical footnotes | | Languages : | English (eng) Original Language : English (eng) | | Descriptors: | Business planning
Entrepreneurship
Success in business
| | Class number: | 658.421 | | Abstract: | Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. | | Contents note: | The Entrepreneurial Perspective; The Entrepreneurial Mind-Set; Corporate Entrepreneurship; Generating and exploring new entries; From Idea to the opportunity; Creativity and the Business Idea; Identifying and Analyzing Domestic and International Opportunities; Protecting the Idea and Other Legal Issues for the Entrepreneur; From the opportunity to the Business Plan; The Business Plan : Creating and Starting the Venture; The Marketing Plan; The Organizational Plan; The Financial Plan; From the Business Plan to Funding the venture; Sources of Capital; Informal Risk Capital, Venture Capital, and Going Public; From Funding the Venture to Launching, Growing, and Ending the New Venture; Strategies for growth and managing implications of growth; Accessing resources for growth from external sources; Succession Planning and Strategies for Harvesting and Ending the Venture; Cases; | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=18782 |
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