Title : | Strategic management of technology and innovation |
Material Type: | printed text |
Authors: | Robert A. Burgelman, Author |
Publisher: | New York : McGraw-hill, Inc |
Publication Date: | 2009 |
Pagination: | xiii, 1264 p. |
Layout: | ill. |
Size: | 26 cm |
ISBN (or other code): | 978-0-07-126329-0 |
General note: | Includes bibliographical references and index |
Languages : | English (eng) Original Language : English (eng) |
Descriptors: | High technology industries -- Management. New products - Management Technological innovations - Management
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Class number: | 658.514 |
Abstract: | "Strategic management of technology and innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. |
Contents note: | Integrating technology and strategy : a general management perspective technological innovation; Design and implementation of technology strategy : an evolutionary perspective technological evolution; Enactment of technology strategy? Developing a firm? Innovative capabilities internal and external sources of technology; Enacetment of technology strategy? Creating and implementing of echnology strategy; Creating and implementing a development strategy new product development; Conclusion : Innovation challenges in established firms;
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Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13959 |