| Title : | 50 ways to understand communication : a guided tour of key ideas and theorists in communication, media, and culture | | Material Type: | printed text | | Authors: | Arthur Asa Berger, Author | | Publisher: | Lanham, Md. : Rowman & Littlefield | | Publication Date: | 2006 | | Pagination: | xv, 183 p. | | Size: | 24 cm | | ISBN (or other code): | 978-0-7425-4108-5 | | General note: | Includes bibliographical references (p. 163-176)
Includes index (p. 177-183) | | Languages : | English (eng) Original Language : English (eng) | | Descriptors: | Communication
| | Class number: | 302.2 | | Abstract: | In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.
Review: Arthur Asa Berger's choice of 50 prominent thinkers about communication is an intellectual journey from Aristotle to McLuhan with stops along the way at such road posts as Freud, Jung, and many of today's eminent communication scholars. Berger has selected a key writing from each and includes his own analysis and perspective of their work. The book includes exercises for students and is a clear requisite for any introductory course on communication. -- A. Michael Noll, Annenberg School for Communication and Journalism at the University of Southern California I have been waiting for a book like this for eight to ten years! Finally, a text that is accessible to undergraduates who are new to the emerging discipline of culture and communication and yet honors the complexity of that discipline's roots, central questions, and broad reach. Marie Garland | | Contents note: | How You Can Use This Book; Words and Communication; Signs and Semiotics; When I Use a Word, Humpty Dumpty Said...; Antithetical Meaning of Words; Society Precedes the Individual; Language Codes; The Structuralist Perspective; Culture and the Unconscious; The Importance of Metaphor; A Model of Communication Process; The Lasswell Formula; Art and Society : A Model; Dialogic Aspects of Communication; Conversation as Narrative; Men and Women Use Language Differently; Black Speech Chapter 18 17 People of Color and the Media; Nonverbal Communication; Facial Expressions; Fashion as Communication; Symbolism and Religion; The Meaning of Symbols; The House as a Symbol of Femininity; Miss America's Mythic Significance; Images of Women in Advertising; The Power of Advertising in Capitalist Societies; Myths and Society; Robinson Crusoe as Myth; Fairy Tales and the Psyche; Hot and Cool Media; The Impact of Postmodernism; The Postmodern Eye; Mind and Media; Cybertexts and Video Games; Digital Media; Smart Mobs; How Crowds Think; Television and Art; Amusing Ourselves to Death; Narratives in the Media; Television Is a Dramatic Medium; The Power of Rock Music; Artistic Texts; Psychoanalysis and Literature; Humor and Communication; On Comedy; What Does Art Do?; Interpretation and Art; The Society of Spectacle; Representation and Difference; | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=16899 |
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