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Library items with class number 658.872

E-commerce 2019 / Kenneth C. Laudon

No review available on this record. Title : E-commerce 2019 : business, technology, society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Edition statement: 15th edition, Global edition Publisher: Boston : Pearson Publication Date: 2020 Pagination: 912 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-1-292-30317-8 General note: Includes bibliographical references (p. 874-876) Includes index (p. 877-912) Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce Information technology Internet marketing Class number: 658.872 Abstract: E-commerce 2019: business.technology.society- is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property. Contents note: Introduction to e-commerce; E-commerce infrastructure; Building an e-commerce presence; E-commerce security and payment systems; E-commerce business strategies; E-commerce marketing and advertising; Social, mobile, and local marketing; Ethics, law, and e-commerce; Online media; Online communities; E-commerce retail and services; B2B e-commerceë Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=19049

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Barcode	Call number	Media type	Location	Section	Status
1702-002381	658.872 Lau-Com 2020	General Collection	Library "Max van der Stoel"	English	Available
1702-002371	658.872 Lau-Com 2020	General Collection	Library "Max van der Stoel"	English	Available

E-commerce / Kenneth C. Laudon

No review available on this record. Title : E-commerce : business, technology, society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Publisher: New York : Pearson Prentice Hall Publication Date: 2008 Pagination: xxxiv, 810 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-0-13-500932-1 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce Information technology Internet marketing Class number: 658.872 Abstract: This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available. Contents note: Introduction to E-commerce; The revolutionize just beginning; e-commerce business models and concepts; Technology Infrastructure for E-commerce; The internet and world wide web: E-commerce Infrastructure; building an e-commerce web site; security and payment; Business Concepts and Social Issues; E-commerce marketing concepts; e-commerce marketing communications; Ethical, social, and political issues in e-commerce; E-commerce in action; Online retailing and services; Online content and media; Social networks, auctions, and portals; B2B e-commerce : supply chain management and collaborative commerce; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13479

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Barcode	Call number	Media type	Location	Section	Status
1702-000572	658.872 Lau-Eco 2008	General Collection	Library "Max van der Stoel"	English	Available

E-commerce / Kenneth C. Laudon

No review available on this record. Title : E-commerce : business, technology, society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Edition statement: 7th ed Publisher: Prentice Hall Publication Date: 2011 Pagination: iii, 812 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-0-13-609119-6 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce Information technology Internet marketing Class number: 658.872 Abstract: For the undergraduate and graduate E-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. The seventh edition including all of the data, figures, and tables in the book has been updated with the latest marketing and business intelligence available from e-Marketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. Contents note: Introduction to E-commerce; The Revolution is Just Beginning; E-commerce Business Models and Concepts; Technology Infrastructure for E-commerce ; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; Business Concepts and Social Issues; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; E-commerce in Action; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14950

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Barcode	Call number	Media type	Location	Section	Status
1702-000991	658.872 Lau-E-c 2011	General Collection	Library "Max van der Stoel"	English	Available

E-commerce / Kenneth C. Laudon

No review available on this record. Title : E-commerce : business. technology. society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Edition statement: 9 edition Publisher: Upper Saddle River, NJ : Pearson Education Publication Date: 2013 Pagination: xxxviii, 814 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-0-13-273035-8 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce Information technology Internet marketing Class number: 658.872 Abstract: "E-commerce"-This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. Contents note: Introduction to E-commerce; The revolution is just beginning; E-commerce business models and concepts; Technology Infrastructure for E-commerce; E-commerce infrastructure: the internet, web, and mobile platform; Building an E-commerce presence: web sites, mobile sites, and apps; E-commerce security and payment systems; Business Concepts and Social Issues; E-commerce marketing concepts; E-commerce marketing communications; Ethical, social, and political issues in e-commerce; E-commerce in Action; Online retail and services; Online content and media; Social networks, auctions, and portals; B2B e-commerce: supply chain management and collaborative commerce. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15472

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E-commerce / Kenneth C. Laudon

No review available on this record. Title : E-commerce : business, technology, society. Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Edition statement: 12 edition Publisher: Boston : Pearson Education Publication Date: 2016 Pagination: 809 p Size: 24cm ISBN (or other code): 978-0-13-393895-1 General note: Inludes index Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce Information technology Internet marketing Class number: 658.872 Abstract: "E-Commerce 2016"-emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for future in business. Contents note: The revolution is just beginning; E-commerce business models and concepts; E-commerce infrastructure:the internet, web, and mobile platform; Building an e-commerce presence:web sites.mobile sited, and apps; E-commerce Security and Payment Systems; E-commerce Marketing and Advertising Concepts; Social, Mobile, and Local Marketing; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17090

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Barcode	Call number	Media type	Location	Section	Status
1702-001914	658.872 Lau-Com 2016	General Collection	Library "Max van der Stoel"	English	Due for return by 11/18/2019
1702-001913	658.872 Lau-Com 2016	General Collection	Library "Max van der Stoel"	English	Available

The complete e-commerce book / Janice Reynolds

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Digital marketing strategy / Simon Kingsnorth

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