| Title : | E-commerce 2017 : business, technology, society | | Material Type: | printed text | | Authors: | Kenneth C. Laudon, Author | | Edition statement: | 13th edition | | Publisher: | Boston : Pearson | | Publication Date: | 2017 | | Pagination: | xliii, 821 p. | | Layout: | ill. | | Size: | 26 cm | | ISBN (or other code): | 978-0-13-460156-4 | | General note: | Includes bibliographical references and index | | Languages : | English (eng) Original Language : English (eng) | | Descriptors: | Electronic commerce
Information technology
Internet marketing
| | Class number: | 658.8 | | Abstract: | E-commerce. Business. Technology. Society. 13E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the by business is conducted and driving major shifts in the global economy. Just as important, we have tried to create a book that is thought-provoking and current. We use the most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter, Amazon, YouTube, Pinterest, Ebay, Uber, WhatsApp, Snapchat, and many more that you will recognize, as well as some exciting startups that may be new to you. We also have up-to- date coverage of the key topics in e-commerce today, from privacy and piracy, to government surveillance, cyberwar, social, local and mobile marketing, Internet sales taxes, intellectual property, and more. You will find here the most up-to- date and comprehensive overview of the e-commerce today. The e-commerce concepts you learn in this book will make you valuable to potential employers. The e-commerce job market is expanding rapidly. Many employers expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence. Every industry today is touched in at least some way by e-commerce. The information and knowledge you find in this book will be valuable throughout your career, and after reading this book, we expect that you will be able to participate in, and even lead, management discussions of e-commerce for your firm. | | Contents note: | Introduction to e-commerce; The revolution is just beginning; E-commerce business models and concepts; E-commerce infrastructure: the internet, web, and mobile platform; Building an e-commerce presence: web sites, mobile sites, and apps; E-commerce security and payment systems; Business concepts and social issues; E-commerce marketing and advertising concepts; Social, mobile, and local marketing; Ethical, social, and political issues in e-commerce; Online retailing and services; Online content and media; Social networks, auctions, and portals; B2B e-commerce : supply chain management and collaborative commerce; The revolution is just beginning; E-Commerce marketing and advertising concepts; Social mobile, and local marketing; References; | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17482 |
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