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Make a suggestion Refine your searchAnaliza e planifikimit të marketingut / Donald R. Leman
Title : Analiza e planifikimit të marketingut Other title : Analysis for marketing planning Material Type: printed text Authors: Donald R. Leman, Author ; Donald R. Lehmann, Author ; Rasel S. Vajner, Author ; Russell S. Winer, Author ; Xheladin Memeti, Translator ; Xhejlan Mehmed, Translator Publisher: Shkup : Ars Lamina Publication Date: 2013 Pagination: XII, 312 p. Layout: ill. Size: 23 cm ISBN (or other code): 978-6-08-229420-9 General note: Includes bibliographical references and index Languages : Albanian (sqi) Original Language : English (eng) Descriptors: Marketing - Management
Marketing planningClass number: 658.8 Abstract: "Analiza e planifikimit të marketingut- Koncize, fleksibile dhe e rëndësishme. E njohur si udhërrëfyes praktik. Analiza e planifikimit të marketingut u tregon studentëve se si të sjellin vendime të mbështetura në hulumtim të shëndoshë. Ky tekst unikat koncentrohet në analizën e cila është e nevojshme për vendimet e dobijshme, të lidhura me marketinigun e strukturuar rreth dokumentit kryesor në planin e marketingut në veprimtarinë e marketingut. Me autorizim e vërtetuar të Donald R. Leman dhe Rasel S. Vajner, ky libër do tju jep studentëve burim të vlefshëm gjat hyrjes në fushën profesionale. Contents note: Planifikimi i marketingut; Përkufizimi i rrethik konkurues; Analizë industriale; Analizë e konkurrentit; Analizë e konsumuesit; Potencial i tregut dhe parashikimi i shitjes; Zhvillimi i strategjisë së marketingut. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15812 Hold
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Barcode Call number Media type Location Section Status 2702-004388 658.8 Lem-AnaA 2013 General Collection Library "Max van der Stoel" Albanian Available 2702-004398 658.8 Lem-AnaA 2013 General Collection Library "Max van der Stoel" Albanian Available 2702-004400 658.8 Lem-AnaA 2013 General Collection Library "Max van der Stoel" Albanian Available 2702-004399 658.8 Lem-AnaA 2013 General Collection Library "Max van der Stoel" Albanian Available 2702-004405 658.8 Lem-AnaA 2013 General Collection Library "Max van der Stoel" Albanian Available 2702-004287 658.8 Lem-AnaA 2013 General Collection SEEU Library Skopje Albanian Available 2702-004286 658.8 Lem-AnaA 2013 General Collection SEEU Library Skopje Albanian Available
Title : Basic marketing : a global-managerial approach Material Type: printed text Authors: William D. Perreault, Author ; E. Jerome McCarthy, Author Publisher: Boston : Irwin/McGraw-Hill Publication Date: 1996 Series: The Irwin series in marketing Pagination: xxvi, 833 p. I-22, G-13 p. Size: 28 cm ISBN (or other code): 978-0-256-13990-7 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Marketing - Management Class number: 658.8 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=7525 Hold
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Barcode Call number Media type Location Section Status 5702-012143 658.8 Per-Bas 1996 General Collection Library "Max van der Stoel" English Available 5702-012142 658.8 Per-Bas 1996 General Collection Library "Max van der Stoel" English Available 5702-012141 658.8 Per-Bas 1996 General Collection Library "Max van der Stoel" English Available 5702-012140 658.8 Per-Bas 1996 General Collection Library "Max van der Stoel" English Available 5702-012139 658.8 Per-Bas 1996 General Collection Library "Max van der Stoel" English Available 5702-012138 658.8 Per-Bas 1996 General Collection Library "Max van der Stoel" English Available 5702-018306 658.8 Per-Bas 1996 General Collection Library "Max van der Stoel" English Available 5702-018307 658.8 Per-Bas 1996 General Collection SEEU Library Skopje English Available
Title : Drejtim marketingu Material Type: printed text Authors: Bardhyl Ceku, Author ; Arjan Abazi, Author Publisher: Tiranë : Shtëpia botuese e librit universitar Publication Date: 2001 Pagination: 487 p. Size: 23 cm ISBN (or other code): 978-99927-01-19-5 Languages : Albanian (sqi) Descriptors: Marketing - Management Class number: 658.8 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=10367 Hold
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Barcode Call number Media type Location Section Status 5702-003694 658.8 Cek-Dre 2001 General Collection Library "Max van der Stoel" Albanian Not for loan 5702-006043 658.8 Cek-Dre 2001 General Collection Library "Max van der Stoel" Albanian Available 5702-006517 658.8 Cek-Dre 2001 General Collection Library "Max van der Stoel" Albanian Available
Title : Marketing management : knowledge and skills Material Type: printed text Authors: J. Paul Peter, Author ; James H. Donnelly, Author Edition statement: 9th ed Publisher: Boston : McGraw-Hill Irwin Publication Date: 2009 Pagination: xvii, 782 p. Layout: ill. (some col.), col. map Size: 26 cm. ISBN (or other code): 978-0-07-128076-1 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Marketing - Management
Marketing - Management - Case studiesClass number: 658.8 Abstract: "Marketing Management, 9/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. Contents note: Essentials of marketing management; Strategic planning and the marketing
management; Marketing information, research, and understanding the target market; Marketing research: process and systems for decision making; Consumer behavior; Business, government, and institutional buying; Market segmentation; The marketing mix; Product and brand strategy; New product planning and development; Integrated Marketing Communications: advertising, sales promotion, public relations, and direct marketing; Personal selling, relationship building and sales management; Distribution Strategy; Pricing Strategy; Marketing in special fields; The marketing of services; Global Marketing; Analyzing marketing problems and cases; Financial analysis for marketing decisions; Internet exercises and sources of marketing information; Internet exercises; Internet sources of marketing; Marketing management; Market opportunity Analysis; Product strategy; Promotion strategy; Pricing strategy; Social and ethical issues in marketing management; Strategic marketing cases; Developing marketing plans.
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15027 Hold
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Barcode Call number Media type Location Section Status 1702-001023 658.8 Pet-Mar 2009 General Collection Library "Max van der Stoel" English Available
Title : The marketing plan : a step-by-step guide Material Type: printed text Authors: John Westwood (1947-), Author Publisher: London : Kogan Page Publication Date: 2002 Pagination: 218 p Size: 24 cm ISBN (or other code): 978-0-7494-3748-0 General note: Includes bibliographical references and index Languages : English (eng) Descriptors: Marketing - Management
Marketing - PlanningClass number: 658.802 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=10446 Hold
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Barcode Call number Media type Location Section Status 5702-011237 658.802 Wes-mar 2002 General Collection Library "Max van der Stoel" English Due for return by 09/30/2020
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