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Title : E-commerce Material Type: printed text Authors: Jeffrey F Rayport, Author ; Bernard J Jaworski, Author Publisher: Boston : McGraw-Hill/Irwin MarketspaceU Publication Date: 2001 Pagination: xxxv, 420 p. Size: 26 cm ISBN (or other code): 978-0-07-246521-1 General note: Includes bibliographical references and indexes Languages : English (eng) Descriptors: Electronic commerce
Internet advertising
Internet marketingClass number: 658.84 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=4509 Hold
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Barcode Call number Media type Location Section Status 5702-000194 658.8 Ray-Eco 2001 General Collection Library "Max van der Stoel" English Available 5702-000207 658.8 Ray-Eco 2001 General Collection Library "Max van der Stoel" English Available 5702-000520 658.8 Ray-Eco 2001 General Collection Library "Max van der Stoel" English Available 5702-000418 658.8 Ray-Eco 2001 General Collection Library "Max van der Stoel" English Not for loan 5702-012063 658.84 Ray-E-c 2001 General Collection Library "Max van der Stoel" English Available 5702-000428 658.8 Ray-Eco 2001 General Collection SEEU Library Skopje English Available
Title : E-commerce 2017 : business, technology, society Material Type: printed text Authors: Kenneth C. Laudon, Author Edition statement: 13th Publisher: Boston : Pearson Publication Date: 2017 Other publisher: Boston : Pearson Pagination: xliii, 821 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-0-13-460156-4 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce
Information technology
Internet marketingClass number: 658.8 Abstract: E-commerce. Business. Technology. Society. 13E provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the by business is conducted and driving major shifts in the global economy. Just as important, we have tried to create a book that is thought-provoking and current. We use the
most recent data available, and focus on companies that you are likely to encounter on a daily basis in your everyday life, such as Facebook, Google, Twitter, Amazon, YouTube, Pinterest, Ebay, Uber, WhatsApp, Snapchat, and many more that you will recognize, as well as some exciting startups that may be new to you. We also have up-to- date coverage of the key topics in e-commerce today, from privacy and piracy, to government surveillance, cyberwar, social, local and mobile marketing, Internet sales
taxes, intellectual property, and more. You will find here the most up-to- date and comprehensive overview of the e-commerce today.
The e-commerce concepts you learn in this book will make you valuable to potential employers. The e-commerce job market is expanding rapidly. Many employers expect new employees to understand the basics of e-commerce, social and mobile marketing, and how to develop an e-commerce presence. Every industry today is touched in at least some way by e-commerce. The information and knowledge you find in this book will be valuable throughout your career, and after reading this book, we expect that you will be able to participate in, and even lead, management discussions of e-commerce for your firm.Contents note: Introduction to e-commerce; The revolution is just beginning; E-commerce business models and concepts; E-commerce infrastructure: the internet, web, and mobile platform; Building an e-commerce presence: web sites, mobile sites, and apps; E-commerce security and payment systems; Business concepts and social issues; E-commerce marketing and advertising concepts; Social, mobile, and local marketing; Ethical, social, and political issues in e-commerce; Online retailing and services; Online content and media; Social networks, auctions, and portals; B2B e-commerce : supply chain management and collaborative commerce; The revolution is just beginning; E-Commerce marketing and advertising concepts; Social mobile, and local marketing; References; Index. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17482 Hold
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Barcode Call number Media type Location Section Status 1702-002423 658.8 Lau-Com 2017 General Collection SEEU Library Skopje English Available
Title : E-commerce : business, technology, society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Edition statement: 7th ed Publisher: Prentice Hall Publication Date: 2011 Pagination: iii-812 p. Layout: ill Size: 26 cm ISBN (or other code): 978-0-13-609119-6 General note: Includes bibliographical references and index. Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce
Information technology
Internet marketingClass number: 658.872 Abstract: For the undergraduate and graduate E-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. The seventh edition including all of the data, figures, and tables in the book has been updated with the latest marketing and business intelligence available from e-Marketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. Contents note: Introduction to E-commerce; The Revolution is Just Beginning; E-commerce Business Models and Concepts; Technology Infrastructure for E-commerce ; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; Business Concepts and Social Issues; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; E-commerce in Action; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=14950 Hold
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Barcode Call number Media type Location Section Status 1702-000991 658.872 Lau-E-c 2011 General Collection SEEU Library Skopje English Available
Title : E-commerce : business. technology. society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Edition statement: 9 Publisher: Upper Saddle River, NJ : Pearson Education Publication Date: 2013 Pagination: xxxviii-814 p. Layout: ill. Size: 26 cm ISBN (or other code): 978-0-13-273035-8 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce
Information technology
Internet marketingClass number: 658.872 Abstract: "E-commerce"-This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. Contents note: Introduction to E-commerce; The revolution is just beginning; E-commerce business models and concepts; Technology Infrastructure for E-commerce; E-commerce infrastructure: the internet, web, and mobile platform; Building an E-commerce presence: web sites, mobile sites, and apps; E-commerce security and payment systems; Business Concepts and Social Issues; E-commerce marketing concepts; E-commerce marketing communications; Ethical, social, and political issues in e-commerce; E-commerce in Action; Online retail and services; Online content and media; Social networks, auctions, and portals; B2B e-commerce: supply chain management and collaborative commerce.
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15472 Copies
Barcode Call number Media type Location Section Status 1702-001376 658.872 Lau-Com 2013 General Collection SEEU Library Skopje English Not for loan
Title : E-commerce : business, technology, society Material Type: printed text Authors: Kenneth C. Laudon, Author ; Carol Guercio Traver, Author Publisher: New York : Pearson Prentice Hall Publication Date: 2008 Pagination: xxxiv-810 p. Layout: ill Size: 26 cm ISBN (or other code): 978-0-13-500932-1 General note: Includes bibliographical references and index. Languages : English (eng) Original Language : English (eng) Descriptors: Electronic commerce
Information technology
Internet marketingClass number: 658.872 Abstract: This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available. Contents note: Introduction to E-commerce; The revolutionis just beginning; e-commerce business models and concepts; Technology Infrastructure for E-commerce; The internet and world wide web: E-commerce Infrastructure; building an e-commerce web site; security and payment; Business Concepts and Social Issues; E-commerce marketing concepts; e-commerce marketing communications; ethical, social, and political issues in e-commerce; E-commerce in Action; online retailing and services; online content and media; social networks, auctions, and portals; B2B e-commerce: supply chain management and collaborative commerce. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=13479 Hold
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Barcode Call number Media type Location Section Status 1702-000572 658.872 Lau-Eco 2008 General Collection Library "Max van der Stoel" English Available
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