| Title : | E-business and e-commerce management : strategy, implementation and practice |
| Material Type: | printed text |
| Authors: | Dave Chaffey (1963-), Author |
| Edition statement: | 5th edition |
| Publisher: | Harlow : Financial Times Prentice Hall |
| Publication Date: | 2011 |
| Pagination: | xxxi, 733 p. |
| Layout: | col. ill. |
| Size: | 27 cm. |
| ISBN (or other code): | 978-0-273-75201-1 |
| General note: | Includes glossary (p.[705]-719)
Includes index (p. 720-733)
Includes bibliographical references |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | Business enterprises - Computer networks
Electronic commerce
|
| Class number: | 651.8 |
| Abstract: | This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. |
| Contents note: | Introduction to e-business and e-commerce: Marketplace analysis for e-commerce; E-business infrastructure; E-environment; E-business strategy; Supply chain management; E-procurement; E-marketing; Customer relationship management; Change management; Analysis and design; E-business service implementation and optimization; |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15719 |
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