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Advertising and promotion / George E. Belch
Title : Advertising and promotion : An integrated marketing communications perspective Material Type: printed text Authors: George E. Belch, Author Publisher: Boston : McGraw-Hill Publication Date: 2004 Pagination: vi; 779 p. Size: 28 cm ISBN (or other code): 978-0-07-286614-8 General note: Includes index and glossary
Includes bibliographical references (p. EN1-EN25)Languages : English (eng) Original Language : English (eng) Descriptors: Advertising
Communication in marketing
Sales promotionClass number: 659.1 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=1574 Hold
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Barcode Call number Media type Location Section Status 5702-011967 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-011966 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-012291 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-014563 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-015513 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Due for return by 07/10/2020 5702-017778 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017774 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017776 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017775 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017777 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available Integrated advertising, promotion & marketing communications / Kenneth E Clow
Title : Integrated advertising, promotion & marketing communications Material Type: printed text Authors: Kenneth E Clow, Author ; Donald Baack, Author Publisher: Upper Saddle River, NJ : c 2007. : Pearson Prentice Hall Publication Date: [2007] Pagination: xxiii, 515 p. Size: 28 cm ISBN (or other code): 978-0-13-186622-5 General note: Includes index Languages : English (eng) Descriptors: Advertising
Communication in marketingClass number: 659.1 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=1826 Hold
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Barcode Call number Media type Location Section Status 5702-005320 659.1 Clo-Int 2007 General Collection Library "Max van der Stoel" English Available Marketing communication / Richard J Varey
Title : Marketing communication : principles and practice Material Type: printed text Authors: Richard J Varey, Author Publisher: London [UK] : Routledge Publication Date: 2002 Pagination: xxv, 389 p. Size: 26 cm ISBN (or other code): 978-0-415-23039-1 General note: Includes bibliographical references (p. 357-377) and index Languages : English (eng) Descriptors: Communication in marketing Class number: 658.802 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=11421 Hold
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Barcode Call number Media type Location Section Status 5702-012137 658.8 Var-Mar 2002 General Collection Library "Max van der Stoel" English Available Marketing communications / Chris Fill
Title : Marketing communications : contexts, strategies and applications Material Type: printed text Authors: Chris Fill, Author Publisher: Harlow, England : Financial Times/Prentice Hall Publication Date: 2002 Pagination: xxxii, 790 p., [16] p. of plates Size: 25 cm ISBN (or other code): 978-0-273-65500-8 General note: Includes bibliographical references and indexes Languages : English (eng) Original Language : English (eng) Descriptors: Communication in marketing
Marketing channels
Sales promotionClass number: 658.8 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=11757 Hold
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Barcode Call number Media type Location Section Status 5702-008725 658.8 Fil-Mar 2002 General Collection Library "Max van der Stoel" English Available Marketing communications / Paul Russell Smith
Title : Marketing communications : an integrated approach Material Type: printed text Authors: Paul Russell Smith, Author ; Jonathan Taylor, Author Publisher: London : Kogan Page Publication Date: 2001 Pagination: xvi-640 p. Size: 25 cm ISBN (or other code): 978-0-7494-3669-8 General note: Includes bibliographies and index Languages : English (eng) Original Language : English (eng) Descriptors: Communication in marketing Class number: 658.802 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=10401 Hold
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Barcode Call number Media type Location Section Status 5702-009436 658.802 Smith-Mar 2001 General Collection Library "Max van der Stoel" English Available The new marketing paradigm / Don E. Schultz
PermalinkSuccessful marketing communications / Cathy Ace
PermalinkРекламирање и промоција / George E. Belch
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