| Title : | International business |
| Material Type: | printed text |
| Authors: | Alan M. Rugman, Author ; Simon Collinson, Author |
| Edition statement: | 5th ed |
| Publisher: | Harlow, England : Financial Times/Prentice Hall |
| Publication Date: | 2009 |
| Pagination: | xxiii, 716 p. |
| Layout: | ill. (some col.), maps, plans |
| Size: | 26 cm |
| ISBN (or other code): | 978-0-273-71654-9 |
| General note: | Includes indexes |
| Languages : | English (eng) Original Language : English (eng) |
| Descriptors: | International business enterprises - Management
|
| Class number: | 658.049 |
| Abstract: | A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. |
| Contents note: | The World Of International Business; Regional and Global Strategy; The Multinational Enterprise; The Triad and International Business; The Environment Of International Business; International Politics; International Culture; International Trade; International Financial Markets and Institutions; International Business Strategies; Multinational Strategy; Organizing Strategy; Production Strategy; Marketing Strategy; Human Resource Management Strategy; Political Risk and Negotiation Strategy; International Financial Management; International Business Strategies In Action; Corporate Strategy and National Competitiveness; European Union; Japan; North America; Emerging Economies; China; Corporate Ethics and the Natural Environment. |
| Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15060 |
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