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Advertising and promotion / George E. Belch
Title : Advertising and promotion : An integrated marketing communications perspective Material Type: printed text Authors: George E. Belch, Author Publisher: Boston : McGraw-Hill Publication Date: 2004 Pagination: vi; 779 p. Size: 28 cm ISBN (or other code): 978-0-07-286614-8 General note: Includes index and glossary
Includes bibliographical references (p. EN1-EN25)Languages : English (eng) Original Language : English (eng) Descriptors: Advertising
Communication in marketing
Sales promotionClass number: 659.1 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=1574 Hold
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Barcode Call number Media type Location Section Status 5702-011967 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-011966 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-012291 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-014563 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-015513 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Due for return by 07/10/2020 5702-017778 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017774 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017776 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017775 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available 5702-017777 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available Contemporary advertising / William F. Arens
Title : Contemporary advertising Material Type: printed text Authors: William F. Arens, Author Publisher: Boston : McGraw-Hill/Irwin Publication Date: 2004 Pagination: xiii, 617, [62] p. Size: 28 cm ISBN (or other code): 978-0-07-253772-7 General note: Includes index, appendixes and end notes Languages : English (eng) Original Language : English (eng) Descriptors: Advertising Class number: 659.1 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=1426 Hold
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Barcode Call number Media type Location Section Status 5702-015506 659.1 Are-Con 2004 General Collection Library "Max van der Stoel" English Available 5702-018391 659.1 Are-Con 2004 General Collection Library "Max van der Stoel" English Available Contemporary advertising / William F. Arens
Title : Contemporary advertising Material Type: printed text Authors: William F. Arens, Author Publisher: Boston : Irwin / McGraw - Hill Publication Date: 1999 Pagination: xxxii, 569 p., 1v. (various pagings) Size: 29 cm ISBN (or other code): 978-0-256-26253-7 General note: Includes bibliographical references and index Languages : English (eng) Descriptors: Advertising Class number: 659.1 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=9893 Hold
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Barcode Call number Media type Location Section Status 5702-011973 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available 5702-011972 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available 5702-011971 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available 5702-011970 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available 5702-011969 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available 5702-011968 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available 5702-018392 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available 5702-018388 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available Crisis communications / Fearn-Banks
Title : Crisis communications : a casebook approach Material Type: printed text Authors: Fearn-Banks, Author Publisher: Mahwah, N.J : Lawrence Erlbaum Publication Date: 2002 Pagination: xiii, 354 p Size: 23 cm ISBN (or other code): 978-0-8058-3604-2 General note: Includes index Includes bibliographical references Languages : English (eng) Descriptors: Advertising
Crisis management
Public relations - ManagementClass number: 659.2 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=11552 Hold
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Barcode Call number Media type Location Section Status 5702-002733 659.2 Fea-Cri 2002 General Collection Library "Max van der Stoel" English Available Dictionary of marketing and advertising / Jerry Martin Rosenberg
Title : Dictionary of marketing and advertising Material Type: printed text Authors: Jerry Martin Rosenberg, Author Publisher: New York : J. Wiley Publication Date: 1995 Series: Business dictionary series Pagination: xii, 371 p. Size: 24 cm ISBN (or other code): 978-0-471-02503-0 General note: Includes bibliographical references Languages : English (eng) Descriptors: Advertising
MarketingClass number: 658.8003 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=4607 Copies
Barcode Call number Media type Location Section Status 5702-003571 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan 5702-003570 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan 5702-003569 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan 5702-003568 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan 5702-003567 658.8003 Ros-Dic 1995 General Collection SEEU Library Skopje English Not for loan 5702-003566 658.8003 Ros-Dic 1995 General Collection SEEU Library Skopje English Not for loan Herding Cats / Andrew Rohm
PermalinkIntegrated advertising, promotion & marketing communications / Kenneth E Clow
PermalinkNamaste, Shahnaz Husain! / Sunanda Verma
PermalinkРекламирање и промоција / George E. Belch
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