Online catalogue Library “Max van der Stoel”

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Advertising and promotion / George E. Belch

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Title : Advertising and promotion : An integrated marketing communications perspective
Material Type: printed text
Authors: George E. Belch, Author
Publisher: Boston : McGraw-Hill
Publication Date: 2004
Pagination: vi; 779 p.
Size: 28 cm
ISBN (or other code): 978-0-07-286614-8
General note: Includes index and glossary
Includes bibliographical references (p. EN1-EN25)
Languages : English (eng) Original Language : English (eng)
Descriptors: Advertising
Communication in marketing
Sales promotion
Class number: 659.1
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=1574

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Barcode Call number Media type Location Section Status
5702-011967 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-011966 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-012291 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-014563 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-015513 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Due for return by 07/10/2020
5702-017778 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-017774 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-017776 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-017775 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available
5702-017777 659.1 Bel-Adv 2004 General Collection Library "Max van der Stoel" English Available

Contemporary advertising / William F. Arens

No review available on this record.

Title : Contemporary advertising
Material Type: printed text
Authors: William F. Arens, Author
Publisher: Boston : McGraw-Hill/Irwin
Publication Date: 2004
Pagination: xiii, 617, [62] p.
Size: 28 cm
ISBN (or other code): 978-0-07-253772-7
General note: Includes index, appendixes and end notes
Languages : English (eng) Original Language : English (eng)
Descriptors: Advertising
Class number: 659.1
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=1426

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Copies

Barcode Call number Media type Location Section Status
5702-015506 659.1 Are-Con 2004 General Collection Library "Max van der Stoel" English Available
5702-018391 659.1 Are-Con 2004 General Collection Library "Max van der Stoel" English Available

Contemporary advertising / William F. Arens

No review available on this record.

Title : Contemporary advertising
Material Type: printed text
Authors: William F. Arens, Author
Publisher: Boston : Irwin / McGraw - Hill
Publication Date: 1999
Pagination: xxxii, 569 p., 1v. (various pagings)
Size: 29 cm
ISBN (or other code): 978-0-256-26253-7
General note: Includes bibliographical references and index
Languages : English (eng)
Descriptors: Advertising
Class number: 659.1
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=9893

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Copies

Barcode Call number Media type Location Section Status
5702-011973 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available
5702-011972 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available
5702-011971 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available
5702-011970 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available
5702-011969 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available
5702-011968 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available
5702-018392 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available
5702-018388 659.1 Are-Con 1999 General Collection Library "Max van der Stoel" English Available

Crisis communications / Fearn-Banks

No review available on this record.

Title : Crisis communications : a casebook approach
Material Type: printed text
Authors: Fearn-Banks, Author
Publisher: Mahwah, N.J : Lawrence Erlbaum
Publication Date: 2002
Pagination: xiii, 354 p
Size: 23 cm
ISBN (or other code): 978-0-8058-3604-2
General note: Includes index Includes bibliographical references
Languages : English (eng)
Descriptors: Advertising
Crisis management
Public relations - Management
Class number: 659.2
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=11552

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Copies

Barcode Call number Media type Location Section Status
5702-002733 659.2 Fea-Cri 2002 General Collection Library "Max van der Stoel" English Available

Dictionary of marketing and advertising / Jerry Martin Rosenberg

No review available on this record.

Title : Dictionary of marketing and advertising
Material Type: printed text
Authors: Jerry Martin Rosenberg, Author
Publisher: New York : J. Wiley
Publication Date: 1995
Series: Business dictionary series
Pagination: xii, 371 p.
Size: 24 cm
ISBN (or other code): 978-0-471-02503-0
General note: Includes bibliographical references
Languages : English (eng)
Descriptors: Advertising
Marketing
Class number: 658.8003
Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=4607

Copies

Barcode Call number Media type Location Section Status
5702-003571 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan
5702-003570 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan
5702-003569 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan
5702-003568 658.8003 Ros-Dic 1995 General Collection Library "Max van der Stoel" English Not for loan
5702-003567 658.8003 Ros-Dic 1995 General Collection SEEU Library Skopje English Not for loan
5702-003566 658.8003 Ros-Dic 1995 General Collection SEEU Library Skopje English Not for loan

Herding Cats / Andrew Rohm

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Integrated advertising, promotion & marketing communications / Kenneth E Clow

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Namaste, Shahnaz Husain! / Sunanda Verma

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Рекламирање и промоција / George E. Belch

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Library “Max van der Stoel”

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Barcode	Call number	Media type	Location	Section	Status
5702-011967	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-011966	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-012291	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-014563	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-015513	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Due for return by 07/10/2020
5702-017778	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-017774	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-017776	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-017775	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-017777	659.1 Bel-Adv 2004	General Collection	Library "Max van der Stoel"	English	Available

Barcode	Call number	Media type	Location	Section	Status
5702-015506	659.1 Are-Con 2004	General Collection	Library "Max van der Stoel"	English	Available
5702-018391	659.1 Are-Con 2004	General Collection	Library "Max van der Stoel"	English	Available

Barcode	Call number	Media type	Location	Section	Status
5702-011973	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available
5702-011972	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available
5702-011971	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available
5702-011970	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available
5702-011969	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available
5702-011968	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available
5702-018392	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available
5702-018388	659.1 Are-Con 1999	General Collection	Library "Max van der Stoel"	English	Available

Barcode	Call number	Media type	Location	Section	Status
5702-003571	658.8003 Ros-Dic 1995	General Collection	Library "Max van der Stoel"	English	Not for loan
5702-003570	658.8003 Ros-Dic 1995	General Collection	Library "Max van der Stoel"	English	Not for loan
5702-003569	658.8003 Ros-Dic 1995	General Collection	Library "Max van der Stoel"	English	Not for loan
5702-003568	658.8003 Ros-Dic 1995	General Collection	Library "Max van der Stoel"	English	Not for loan
5702-003567	658.8003 Ros-Dic 1995	General Collection	SEEU Library Skopje	English	Not for loan
5702-003566	658.8003 Ros-Dic 1995	General Collection	SEEU Library Skopje	English	Not for loan