| Title : | Entrepreneurship and effective small business management | | Material Type: | printed text | | Authors: | Norman M. Scarborough, Author ; Jeff R. Cornwall, Author | | Edition statement: | eleventh edition | | Publisher: | Boston : Pearson | | Publication Date: | 2013 | | Pagination: | xxvii, 908 p. | | Layout: | ill. | | Size: | 25 cm | | ISBN (or other code): | 978-0-13-350632-7 | | General note: | Includes end-notes (p. 846-883)
Includes index (p. 884-908) | | Languages : | English (eng) Original Language : English (eng) | | Descriptors: | Entrepreneurship
Management
New business enterprises management
Small business
| | Class number: | 657.9042 | | Abstract: | For undergraduate and graduate courses in entrepreneurship and/or small business management. Discover how to successfully launch and manage a small business. Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management . This text provides students with the tools they need in order to launch and manage a small business. This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Get Students to Think Critically about Concepts: Cases challenge students to think critically about a variety of topics. Encourage Students to Apply Concepts: Examples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning. Stay on the Cutting-Edge with Today’s Hottest Topics: Every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. | | Contents note: | Preface; Acknowledgments; The challenge of entrepreneurship; Entrepreneurs : the driving force behind small business; Building the business plan : beginning considerations; Strategic management and the entrepreneur; Choosing a form of ownership; Franchising and the entrepreneur; Buying an existing business; Conducting a feasibility analysis and crafting a winning business plan; Building a business plan : financial issues; Creating a solid financial plan; Managing cash flow; Building a business plan : marketing your company; Building a guerrilla marketing plan; Creative use of advertising and promotion; Pricing and credit strategies; Global marketing strategies; E-commerce and entrepreneurship; Putting the business plan to work : sources of funds; Sources of equity financing; Sources of debt financing; Location and layout; Location, layout, and physical facilities; Managing a small business : techniques for enhancing profitability; Supply chain management; Managing inventory; Managing people : a company’s most; Valuable resource; Staffing and leading a growing company; Legal aspects of small business : succession, ethics, and government regulation; Management succession and risk management strategies in the family business; Ethics and social responsibility : doing the right thing; The legal environment : business law and government; Regulation; | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=16420 |
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