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Make a suggestion Refine your search500 Social Media Marketing Tips / Andrew Macarthy
Title : 500 Social Media Marketing Tips : essential advice & strategy for business Material Type: printed text Authors: Andrew Macarthy, Author Publisher: Andrew Macarthy Publication Date: 2014 Pagination: 232 p. Size: 24 cm ISBN (or other code): 978-1-482-01409-9 Languages : English (eng) Original Language : English (eng) Descriptors: Social Media Marketing Class number: 658.8 Abstract: "500 Social Media Marketing tips"- is guide to social media for business, covering all of the web and mobile’s biggest players, including Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Instagram, Vine, and more! This book provides simply written expert tips about how to build your brand in social media spaces, attract and engage with costumers, and increase sales! Social Media Marketing-Your Costumers Are There.
As of august 2013, 72% of online adults in North America used social networking sites, and that number leaps to 89% for the 18-29 age range (Prelnternet) Annual Social commerce sales are expected to climb to over 30$ billion by 2015-up from 9$ billion in 2012(Gartner, AICPA).
97% of marketers agree that effective social media marketing provides benefits and value to their business(eMarketer).
Make positive changes in minutes. 500 Social Media Marketing tips features hundreds of actional steps that will immediately benefit your social media marketing plans, and help you build on them in just minutes per day. Even if you’re a social media marketing begginer, why spend thousand on a consultant when you can harbor the power of social media marketing today? Bonus! Hundreds of Free Social Media Video Tutorials!
500 Social Media Marketing Tips is Supported by over 200 FREE step by step social media video tutorials, and that number is growing all the time.Contents note: Why your business needs social media marketing!; Before you begin: Key Considerations for all social media marketing; Facebook Tips : Marketing You'll Like and Share; Twitter Tips: Tweet Your Way to the Top; Google tips: Plus One Your Marketing Strategy; Pinterest tips: Pin Your Way to Marketing Perfection; LinkedIn Tips: Network Like Clockwork; YouTube tips: Video Made the Marketing star; Instagram tips: Snap-happy Marketing strategy; Vine Tips: Marvelous Marketing With Micro-Video; Snapchat tips: Self Destructing Social media; Foursquare Tips: Check out Check in Marketing; Free and Premium Social Media Video Tutorials 200+ Videos and 8+ hours of content ;Free book updates FOREVER;10 FREE Social media templates to help you build and brand profiles; Hire me :Social Media Design, Analysis and Management; About the author; One last thing; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17052 Hold
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Barcode Call number Media type Location Section Status 1702-001922 658.8 Mac-500 2014 General Collection Library "Max van der Stoel" English Available
Title : Digital marketing handbook Material Type: printed text Authors: Shivani Karwal, Author Edition statement: 1st edition Publisher: Create Space Publication Date: 2015 Pagination: 190 p. Size: 21cm ISBN (or other code): 60477618R00122 General note: Includes bibliographical references Languages : English (eng) Original Language : English (eng) Descriptors: Internet marketing
Social Media Marketing
Web sites - MarketingClass number: 658 Abstract: Having a strong digital presence is crucial for business today. The digital marketing handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing, and social media marketing your business. Contents note: Preface; Part1: Getting started; Introduction and setting up everything; What is online marketing; Characteristics of a good domain name; Examples of different TLDs and who uses them; Subdomain vs Subdirectory; Choosing the right TLD; Do TLDs affect rankings; Website Design: DIY or hire someone?; types of site design: Page layouts; Different methods of Digital marketing; Helpful sites and wordpress plugins; Digital marketing FAQs; Part2: Search engine optimization; Introduction to SEO; On-Page SEO; Off-page SEO; Local SEO; Steps involved: On-page SEO; Site structure; How to have a good site structure; How to create a sitemap; How to create a robots.txt File; Dealing with not found pages and redirects; Conducting keyword research; Optimizing your site content; Steps involved: Off-Page SEO; Link building process; 100+Link building ideas; Importance of Link anchor text; Nofollow vs Doffolow; What makes a good link; Outreach email do's and don’ts; Outreach email tips; Link earning strategies; Creating and using search strings; Using different modifiers to create search strings; Steps involved: Local SEO; Google my business page; On-site Optimization; Ciation building; Google+Reviews; Local links; When things go wrong: Penalties and Algorithmic changes; White hat vs Black hat SEO; Past algorithm changes; Avoiding penalties; How to know you’ve been hit by a penalty; What to do if You've been hit by a penalty; Disavow process; Reconsideration process; SEO tools and helpful sites; SEO FAQs; Part3: Pay per click marketing; Introduction to pay per click; Pay per click; Landing pages; Conversion rate optimization; Steps involved: PPC; Deciding Ad content, Goals, Landing pages; Keyword research; Steps for Ad creation; Quality score; Ad campaign upkeep; Landing pages; Conversion rate optimization; PPC Tools and helpful sites; PPC FAQs; Part4: Email marketing; Introduction to email marketing; Steps involved: Email marketing; Gather Emails; Email list segmentation; Email content; metrics to analyze; Email marketing tools and helpful sites; Email marketing FAQs; Part 5:Social media marketing; Introduction: Social media marketing; Steps involved: social media marketing; Facebook; Twitter; LinkedIn; Pinterest; Google+; YouTube; Advertising on social platforms; What time to Post; Single vs Multiple accounts; What type of content to post; Social media tips and best practices; Social media marketing tools and Helpful sites; Social media marketing FAQs; Part6: Content marketing; Introduction: content marketing; Steps involved: content marketing; Choosing your main topic; Choosing your content delivery methods; Coming up with content topics; Crating a content marketing plan and schedule; Creating content; Delivering content; Analyzing results; The content funnel; Content marketing tools and helpful Sites; Content marketing FAQs; Final thoughts. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17105 Hold
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Barcode Call number Media type Location Section Status 1702-002441 658 Kar-Dig 2015 General Collection SEEU Library Skopje English Due for return by 12/23/2019
Title : Herding Cats : a strategic approach to social media marketing Material Type: printed text Authors: Andrew Rohm, Author ; Michael Weiss, Author Edition statement: 1st edition Publisher: Business Expert Press,LLC Publication Date: 2014 Pagination: 81 p. Size: 24 cm ISBN (or other code): 978-1-606-49838-5 General note: Includes bibliographical references (p. 91)
Includes index (p. 95)Languages : English (eng) Original Language : English (eng) Descriptors: Advertising
Social Media MarketingClass number: 658.8 Abstract: One of the top marketing challenges that marketing managers and excutives face today is to better understand social media and its promise as a marketing platform.The social media eco-system,including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat,have evolved significantly over the past 10 years;so much so that keeping pace with the latest social media platforms can seem like herding cats.Inside,the authors provide a timeless prespective on how to create,manage,and measure social media content to help you craft a more strategic approach to your social media efforts.They simplify the concept of branding and advertising(fueled by social media)so you can focus on fostering customer engagement;craft your organization's unique story;tell that story strategically via social media chanels; organize, manage, monitor, and measure those efforts; identify key metrics and measure the performance through analytics; and understand the extent of change brought on by digital and social media related to how you engage your costumers. Contents note: Who are you and why should we care?; Costumer engagement; It's Story time!; Creating your content; If content is King, Then Distribution Is Queen; Social Media Analytics":CSI Meets Advertising; Social media marketing best practices; The new frontline. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17050 Hold
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Barcode Call number Media type Location Section Status 1702-001920 658.8 Roh-Her 2014 General Collection SEEU Library Skopje English Due for return by 12/23/2019
Title : The social media bible : tactics, tools&strategies for business success Material Type: printed text Authors: Lon Safko, Author Edition statement: 3rd edition Publisher: New York, NY : John Wiley&sons Publication Date: 2012 Pagination: 589 p. Layout: ill. Size: 24 cm ISBN (or other code): 978-1-11-826974-9 General note: Includes index Languages : English (eng) Original Language : English (eng) Descriptors: Social Media Marketing Class number: 658.8 Abstract: The Social Media Bible- delivers the most comprehensive single single resource availible for marketing in the social media universe.This newly revised third edition offers technology updates to the Ipad,apps,Foursquare,and other geotargeted networks. New case studies demonstrate how business have successfully implemented these strategies, using the newest social media tools. Contents note: Tactics and tools; What is Social Media?; Say Hello to Social Networking; It’s not your father’s Email; The world of web Pages; The internet forum; The ubiquiotos Blog; The wisdom of the Wiki; A picture is worth a thousand words(Photo Sharing); Talking about the podcast(Audio Create); Got Audio?; Watch out for Vlogs (Video Create); Got Video? (Video Sharing); Thumbs up for microblogging; Live from Anywhere-It’s Livecasting; Virtual Works –Real Impact; Gaming the system: Virtual Gaming; RSS-Really simple syndication made simple; Spotlight on Search(Search Engine Optimization); Marketing yourself (search engine marketing ); The formidable Fourth Screen(Mobile); Let the conversation begin(Interpersonal); Strategy: The five steps to Social Media Success; Analyze Your Existing Media; The social Media trinity; Integrate Strategies; Identify Resources; Implement and Measurment. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17051 Hold
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Barcode Call number Media type Location Section Status 1702-001924 658.8 Saf-Soc 2012 General Collection SEEU Library Skopje English Available
