4th International Conference on Business and Information Technologies Conference Proceedings 

No review available on this record. Title : 4th International Conference on Business and Information Technologies Conference Proceedings : ISCBIT 2020 Material Type: printed text Authors: Leo-Paul Dana, Editor Publisher: Tetovo : Faculty of business and Economics - SEEU Publication Date: 2020 Pagination: 248 p. Size: e-copy ISBN (or other code): 2671-373X General note: Includes bibliographical references Languages : English (eng) Original Language : English (eng) Descriptors: Business Economics Strategic management Class number: 330.05 Abstract: This volume contains the papers presented at the 4th International Scientific Conference on Business and Information Technologies ISCBIT 2020, held on September 17-18, 2020 in Skopje/Tetovo, North Macedonia. Last year's conference was themed on globalization and integration processes to stress the importance of NATO and EU integration. This year's theme was supposed to be on Globalization 4.0 to mark the opportunities for North Macedonia. However, these turbulent times determined the theme itself with most of the papers having the keyword "COVID19". The conference was opened and moderated by Asst. Prof. Blerta Abazi Chaushi. Our first speaker was the Rector of the South East European University, Acad. Prof. Dr. Abdylmenaf Bexheti, the host of this conference, who addressed the audience with interesting remarks and marked the conference open. This year we had the honor to have two ministers from the government of North Macedonia as speakers. The Minister of Finance, Prof.Fatmir Besimi, discussed the economic challenges that the pandemic has brought to the economy, and the Minister of Economy, Mr. Kreshnik Bekteshi, discussed the three stimulus measures to support the economy and announced the fourth package for the last quarter of 2020. Next speaker we had the Dean of the Faculty of Business and Economics, Ass. Prof. Hyrije Abazi-Alili who provided a birds view on the assessment of the COVID-19 effects on the economy. And last speaker for the first session, was the Dean of the Faculty of Contemporary Sciences and Technologies, Ass. Prof. Adrian Besimi who discussed some of the challenges of information technologies during COVID-19 pandemic. The ISCBIT conference has grown and continues to evolve. With the pandemics being such a big burden to many scholars, this conference still attracted a great number of submissions. We had around 40 presentations, and the committee decided to accept 22 submissions for inclusion in the conference proceedings. Contents note: Rufi Osmani, Fisnik Morina, Valdrin Misiri: CORRELATION OF THE BUSINESS CLIMATE AND FDI IN THE WESTERN BALKANS; Brikend Aziri, Izet Zeqiri: CORPORATE GOVERNANCE IN NORTH MACEDONIA, ALBANIA AND KOSOVO : A COMPARATIVE ANALYSIS; Rufi Osmani, Arian Tahiri: FISCAL DECENTRALIZATION IN THE WESTERN BALKANS, CASE STUDY REPUBLIC OF KOSOVO; Herolinda Murati-Leka, Doruntina Ajvazi, Florijana Syla: WOMEN IN THE ICT SECTOR IN KOSOVO-BARRIERS AND OPPORTUNITIESë; Bujar Raufi, Florije Ismaili, Jaumin Ajdari, Xhemal ZenuniWHAT: DOES MACHINE LEARNING TELL US ABOUT COVID-19? CURRENT TRENDS AND FUTURE PROSPECTS; Jeton Mazllami, Ilirjana Shabani: FACTORING AS A FINANCIAL OPPORTUNITY FOR THE COMPANY’S LIQUIDITY – A COMPARATIVE ANALYSIS; Blerta Abazi Chaushi, Agron Chaushi, Zamir Dika: THE USE OF BUSINESS ANALYTICS IN HIGHER EDUCATION INSTITUTIONS – COMPARATIVE ANALYSIS WITH SEE-UNIVERSITY; Hyrije Abazi-Alili, Abdylmenaf Bexheti: AN ASSESSMENT OF THE COVID-19 PANDEMIC EFFECT ON THE ECONOMY : THE CASE OF RNM; Fitim Deari, Valeriya V. Lakshina: WHAT ARE FINANCIAL PERFORMANCES DRIVERS? PRELIMINARY EVIDENCE FROM RUSSIAN FIRMS IN THE AGRICULTURAL SECTOR; Besnik Fetai, Selajdin Abduli, Avni Arifi, Linda Fetai: INEQUALITY AND ITS ECONOMIC DETERMINANTS IN COUNTRIES IN TRANSITION; Ylber Prekazi, Jeton Mazllami: THE IMPACT OF ACCOUNTING INFORMATION IN BUSINESS DECISION-MAKING IN COMMERCIAL COMPANIES IN THE REPUBLIC OF KOSOVA; Astrit Desku, Bujar Raufi, Besnik Selimi, Artan Luma: CODE VECTORIZATION THROUGH CONTROL FLOW GRAPHS FOR SECURE SOFTWARE ENGINEERING; Shenaj Hadzimustafa, Mertcan Simsir, Raifcan Simsir: ECONOMIC EFFECTS OF TOURISM; Shkurte Luma-Osmani, Bujar Raufi: BIBLIOMETRIC ANALYSIS AND VISUALIZATION OF ETHICAL CONCERNS ON PUBLICLY ACCESSIBLE DATASETS; Elissa Mollakuqe, Fitim Macani, Mentor Hamiti: BIG DATA ANALYSIS TECHNIQUES OVER ATTACKS IN TOURISM INDUSTRY DURING A PANDEMIC CORONAVIRUS COVID 19 Teuta Veseli -Kurtishi, Agnesa Gërçari, Shpresa Suli, Merita Zulfu-Alili: THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOURS DURING ONLINE SHOPPING : CASE, REPUBLIC OF KOSOSVO; Blerta Abazi Chaushi; Vanja Gurasovik; LIBRARY MANAGEMENT SYSTEMS: DIGITALIZING LIBRARIES IN NORTH MACEDONIA; Jusuf Zekiri, Veland Ramadani, Sadudin Ibraimi, Rasim Zuferi: THE IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS AND PURCHASE INTENTION; Alba Halilaj: THE RELATIONSHIP BETWEEN YOUR CUSTOMER AND YOU. - A NEVER-ENDING CYCLE; Luljeta Sadiku, Murat Sadiku: THE RELATIONSHIP BETWEEN CORRUPTION AND SHADOW ECONOMY OF THE CENTRAL AND EASTERN EUROPEAN COUNTRIES (CEEC); Agon Chaushi, Visar Shehu, Adrian Besimi, Blerta Abazi Chaushi: A GLIMPSE TOWARDS FAKE NEWS DETECTION IN SOCIAL MEDIA DURING EMERGENCIES; Lejla Abazi Bexheti, Arbana Kadriu: A LITERATURE REVIEW : CHALLENGES OF ONLINE TEACHING AND LEARNING DURING COVID-19 PANDEMIC; DIGITAL PUBLICATION CATALOGING; Link for e-copy: https://drive.google.com/file/d/1XNv3oHZ0mrlp2GTZr-vSygzqEW5RyZIN/view Format of e-copy: https:// Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=20633

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Building Bridges Between Business and Industry Needs 

No review available on this record. Title : Building Bridges Between Business and Industry Needs : Conference Proceedings of first International Scientific Conference on Business and Economics (ISCBE’17), 17 - 18 February, 2017, Tetovo, Republic of Macedonia Material Type: printed text Authors: Izet Zeqiri, Author Publisher: Tetovo : South East European University - SEEU Publication Date: 2017 Pagination: 184 p. Size: e-copy ISBN (or other code): 978-6-08-248017-6 General note: Includes bibliographical references Languages : English (eng) Original Language : English (eng) Descriptors: Business Economics Strategic management Class number: 330.05 Contents note: Izet Zeqiri: BALANCED SCORECARD AND ITS BENEFITS FOR UNIVERSITIES; Selajdin Abduli, Avni Arifi: THE ROLE OF STAFF TRAINING IN SME’S DEVELOPMENT: CASE BASED STUDY; Fitim Deari : DETERMINANTS OF THE NET TRADE CREDIT : PRELIMINARY EVIDENCE FROM SME'S IN THE POLLOG REGION; Ninko Kostovski, Xhemail Dauti: DEVELOPMENT OF MODERN SUPPLY CHAIN FOR VEGETABLES AND FRUITS IN REPUBLIC OF MACEDONIA; Shpëtim Çerri, Dorisa Hoxholli, Anduena Çoku: SUPPLY CHAIN AGILITY AND CUSTOMER LOYALTY : AN EMPIRICAL INVESTIGATION AMONG ALBANIAN COMPANIES; Arif Murrja, Maksim Meço, Ilir Tomorri: HEALTH TOURISM IN THERMAL WATERS IN PESHKOPI, ALBANIA - STATISTICAL AND ECONOMIC ANALYSIS; Bozidar Milenkovski, Monika Markoska, Branko Dimeski: SOCIAL ENTREPRENEURSHIP AND PUBLIC SECTOR ENTREPRENEURSHIP : COMMON ASPECTS AND RELATIONSHIPS; Veland Ramadani, Rasim Zuferi, Avni Arifi: THE PROFILE OF THE ETHNIC ALBANIAN ENTREPRENEURS IN MACEDONIA : AN EXPLORATORY RESEARCH; Fatmir Gashi: THE IMPACT OF BANKING INNOVATIONS IN EFFICIENCY OF THE BANKING SECTOR IN KOSOVA; Nora Sadiku-Dushi: ORGANIZATIONAL STRUCTURE IN FAMILY-OWNED COMPANIES: EVIDENCE FROM FAMILY-OWNED COMPANIES IN KOSOVA; Rufi Osmani, Lorik Ahmeti: FISCAL AND ECONOMIC INCENTIVES FOR FOREIGN INVESTORS AT TECHNOLOGICAL INDUSTRIAL DEVELOPMENT ZONES IN MACEDONIA, EMPIRIC ANALYSIS OF TIDZ SKOPJE; Liza Alili Sulejmani, Besnik Fetai: DOES FISCAL POLICY MATTER FOR ECONOMIC GROWTH IN REPUBLIC OF MACEDONIA?; Jeton Mazllami, Adelina Selmani: THE EFFECT OF REDUCING CORRUPTION ON ECONOMIC GROWTH IN THE REPUBLIC OF MACEDONIA; Lulzime Nuredini-Mehmedi: CONSUMPTION AS FACTOR OF ECONOMIC GROWTH – COMPARATIVE ANALYSES OF MACEDONIA AND SLOVENIA; Fatmir Besimi: ECONOMIC INTEGRATION AND EUROPEANIZATION OF THE WESTERN BALKANS; Armend Mehmetaj, Valdrin Misiri: COMPARATIVE ANALYSIS AND FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN KOSOVO; Elmi Aziri: FISCAL DECENTRALIZATION IN MACEDONIA : WHICH ARE THE MOST IMPORTANT ACHIEVEMENTS; Givi Bedianashvili: THE CULTURE AS AN INFORMAL INSTITUTE AND THE FACTOR OF SOCIAL-ECONOMICAL DEVELOPMENT AND BUSINESS IN THE CONTEXT OF EUROPEAN INTEGRATION; Tetiana Paientko, Kateryna Proskura: LOST BENEFITS ESTIMATE DUE TO CRIMEA ANNEXATION : THE CASE OF UKRAINE; Arlinda Mazllami, Blerton Zeneli: THE IMPACT OF MODERN INFORMATION SYSTEMS IN THE MANAGEMENT OF NON-GOVERNMENTAL ORGANIZATIONS IN REPUBLIC OF MACEDONIA; Bekim Marmullaku : COMPETENCE BASED MANAGEMENT IN THE ENTERPRISES IN KOSOVO: BASED ON COMPENTENCES MODEL IN MANAGING PROGRAMS AND PROJECTS – PROFILES AND FUNCTIONS; Amir Imeri: ECONOMIC EFFECTS IN THE KINGDOM OF BAHRAIN FROM ITS MEMBERSHIP IN GULF COOPERATION COUNCIL; Link for e-copy: https://drive.google.com/file/d/1QlVG7NJR2XPQQEbNxaI20cvoQywzuIp1/view Format of e-copy: https:// Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=19305

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Business Education in the 21st Century 

No review available on this record. Title : Business Education in the 21st Century : Conference Proceedings of the second International Scientific Conference on Business and Economics (ISCBE’18), May 25, 2018, Tetovo, Republic of Macedonia Material Type: printed text Authors: Izet Zeqiri, Author Publisher: Tetovo : South East European University - SEEU Publication Date: 2018 Pagination: 280 p. Size: e-copy ISBN (or other code): 978-6-08-248028-2 General note: Includes bibliographical references Languages : English (eng) Original Language : English (eng) Descriptors: Business Economics Strategic management Class number: 330.05 Abstract: This is the second International Scientific Conference organized by the Faculty of Business and Economics, South East European University. The conference with the main theme “Business Education in the 21st Century” is held in Tetovo, May 25, 2018. We are happy to present this conference proceedings to you, which is a contribution of all participants in this conference. We are aware that this is not an ideal one, but at least it was an attempt to bring together the academic and business world in order to exchange their experiences and knowledge. The conference will benefit mutually the academia and the business in their future perspectives. Furthermore, the Conference’s aim was to promote academic collaboration and networking between researchers in Macedonia and their colleagues abroad. Researchers had the opportunity to present their papers and case studies. They discussed contemporary business and economic developments, problems and challenges in their respective professional fields such as: economics, management and marketing, finance and accounting, SMEs and entrepreneurship, management information systems, business research methods, tourism and local economic development, business law; business, education, and social sciences; and EU integration. Contents note: Izet Zeqiri: SUSTAINABLE FINANCING OF HIGHER EDUCATION IN MACEDONIA PRECONDITION FOR INCREASING QUALITY IN HIGHER EDUCATION; Mara Madaleno: DISTRESS RISK ANALYSIS IN PORTUGUESE SECTORS: INDIVIDUAL SECTOR DETERMINANTS MATTER?; Rufi Osmani, Vullnet Xhila: THE CHANGES IN PROFIT TAX POLICIES HAS HAD A NEGATIVE IMPACT ON THE ECONOMIC PERFORMANCE OF BUSINESSES IN THE REGION OF STRUGA; Givi Bedianashvili: SYSTEMIC BASICS OF INSTITUTIONAL ENVIRONMENT OF COMPETITION; Tea Munjishvili, Givi Bedianashvili: KNOWLEDGE ECONOMY AND INNOVATIVE LEARNING TECHNOLOGIES: SIMULATOR METHODS IN DISTANCE TEACHING; Tetiana Momot, Daryna Momot: ACCESS TO FINANCE AND FINANCING FOR BUSINESS START-UP AND EXPANSIONS: LESSONS FROM SWEDEN; Jeton Mazllami: ECONOMIC CONVERGENCE OF THE WESTERN BALKANS ON THE ROADS TOWARD TO THE EUROPEAN; Fatmir Gashi: UNIONFINANCIAL EDUCATION AMONG STUDENTS IN UNIVERSITY OF PRIZREN; Šarūnė Narbutaitė, Alfreda Šapkauskienė: CRYPTOCURRENCY INTERNATIONAL REGULATION : A CASE OF BITCOIN; Rasa Skendelytė, Alfreda Šapkauskienė: ANALYSIS OF THE MAIN DETERMINANTS OF BITCOIN’S PRICE; Oleksandr Bondarenko, Tatiana Momot: INTERNATIONAL SECURITY OF EXPORT OPERATIONS IN AGROINDUSTRY; Daniela Pinheiro, Mara Madaleno: FINANCIAL SUSTAINABILITY OF SMES IN FACE OF FINANCING CHALLENGE; Giorgi Gaganidze: EXPORT ISSUES IN ASSESSING COUNTRY’S COMPETITIVENESS; Daryna Vershynina, Iryna Filatova, Ivan Vinnyk: THE CONCEPT OF FINANCIAL & ECONOMIC SECURITY MANAGEMENT: DEFINITION AND PRINCIPLES; Olesia Solodovnik, Ksenia Savenko: PUBLIC-PRIVATE PARTNERSHIP IN THE TRANSPORT SECTOR : EUROINTEGRATION ASPECT; Pedro Lima, Mara Madaleno: PRICE VOLATILITY OF IMPORTS, EXPORTS AND TERMS OF TRADE : PRODUCT AS A VOLATILITY FACTOR; Nataliia Vavdiiuk: THE ROLE OF NON-BANKS' ELECTRONIC MONEY IN MONETARY AGGREGATES M0, M1; Fitim Deari: FINANCIAL RATIOS ANALYSIS : THE CASE OF SMES IN THE POLLOG REGION; Edita Sodaitytė, Alfreda Šapkauskienė: ANALYSIS OF FINANCIAL INDICATORS OF INVESTMENT FUND : A CASE STUDY; Fisnik Morina, Valdrin Misiri: THE IMPACT OF CORRUPTION IN ECONOMIC GROWTH OF TRANSITION COUNTRIES; Nataliia Chekh, Oleksandr Vashchenko, Roman Teslenko: CORRUPTION IN BUSINESS : CORRUPT BEHAVIOR IN BUSINESS TO BUSINESS RELATIONS; Ramaz Putkaradze: TRADE RELATIONS BETWEEN GEORGIA AND THE EUROPEAN UNION AFTER SIGNING THE ASSOCIATION AGREEMENT; Khynara Araújo, Mara Madaleno: R&D IMPACT OVER FINANCIAL PERFORMANCE OF THE MANUFACTURING PORTUGUESE INDUSTRY; Domakur Olga: POST-INDUSTRIAL SOCIETY : STRUCTURE, FEATURES, MECHANISM AND REGULARITIES OF FORMATION206; George Berulava, Irma Dikhaminjia: A THEORETICAL REVIEW OF THE LINKS BETWEEN SOCIAL CAPITAL, INNOVATION AND FIRM’S PERFORMANCE; Besik Bolkvadze: THE ROLE AND SIGNIFICANCE OF FISCAL AND MONETARY POLICY COORDINATION IN MACROECONOMIC EQUILIBRIUM (AT THE EXAMPLE OF TRANSITION ECONOMY OF GEORGIA); Artina Zeqiri: BUSINESS EDUCATION IN HIGH SCHOOLS IN THE REGION OF TETOVA; Mergim Sadikaj, Butrint Xhemajli: FACTORS AFFECTING THE FOREIGN EXCHANGE RATE, ECONOMIC FORMULA AND FORECASTING-ANALYSIS MODELS IN SOME BALKAN COUNTRIES; Galyna Shapoval, Vitalij Panov: INFORMATION AND ANALYTICAL SUPPORT FOR BUSINESS PROCESSES MONITORING IN SYSTEM OF CORPORATE STRATEGIC MANAGEMENT; Shota Shaburishvili, Maia Chania: INCLUSIVE BUSINESS PHENOMENON; Daut Muqaj, Drilon Shala: FACTORS AFFECTING THE OPERATIONAL EFFICIENCY OF BANKS : A COMPARATIVE ANALYSIS; Tetiana Bochulia: COGNITIVE DISTORTIONS IN ACCOUNTING AND ANALYTICAL PROVISION OF MANAGING AN ENTERPRISE; Ivana Stankovska, Bojan Jovanovski, Radmil Polenakovikj, Trajce Velkovski, Momir Polenakovikj: TACKLING THE ROMA SOCIAL EXCLUSION AND MARGINALISATION WITH SOCIAL ENTREPRENEURSHIP; Sabri Klaiqi: State Social Assistance and Comparison of Family Expenditures (Women & Men); Link for e-copy: https://drive.google.com/file/d/1cldf9BmAJRgpM0C6xOL7ubcCCgQRX5YU/view Format of e-copy: https:// Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=19304

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International Scientific Conference on Business and Economics 

No review available on this record. Title : International Scientific Conference on Business and Economics : From Transition to Development : Emerging Challenges and Perspectives : From transition to development [Електронски извор] : emerging challenges and perspectives : conference proceedings / 3rd International scientific conference on business and economics (ISCBE'19), Skopje/Tetovo, 13-15 June 2019 Material Type: printed text Authors: Iraj Hashi, Editor Publisher: Tetovo : Faculty of business and Economics - SEEU Publication Date: 2019 Pagination: 758 p. Size: e-copy ISBN (or other code): 978-6-08-248031-2 General note: Includes bibliographical references Languages : English (eng) Original Language : English (eng) Descriptors: Business Economics Strategic management Class number: 330.05 Abstract: This volume contains the papers presented at the 3rd International Scientific Conference on Business and Economics ISCBE 2019, held on June 13-15, 2019 in Skopje/Tetovo. The theme of the conference was “From Transition to Development: Emerging Challenges and Perspectives”. This theme has been chosen after careful deliberation, to reflect the fact that there have been fundamental changes to both the character and the dynamics of the non-EU transition economic development countries since the initiation of the process of acceding to the NATO and EU as a member states, and that this may, in turn, affect the way the Western Balkan countries address the challenges that lie before them. The conference was opened by the Rector of the South East European University, Acad. Prof. Dr. Abdylmenaf Bexheti and the Dean of the Faculty of Business and Economics Prof. Dr. Hyrije Abazi. The conference was greeted by the Minister of Economy in the Government of RNM, Kreshnik Bekteshi. Contents note: Blerta Abazi Chaushi, Zamir Dika, Agron Chaushi, Sadudin Ibraimi: INFORMATION TECHNOLOGY FUNDING IN PUBLIC AND PRIVATE UNIVERSITIES : A COMPARATIVE ANALYSIS AND CASE STUDY APPROACH; Eka Yuliana, Dini Turipanam Alamanda, Anggraeni Permatasari: AN ANALYSIS OF COMPETITIVENESS ADVANTAGE TRANSFORMATION OF SMALL MEDIUM ENTERPRISE COMMUNITY IN BANDUNG; Dini Turipanam Alamanda, Abdullah Ramdhani, Grisna Anggadwita, Anggraeni Permatasari: Nisa Sa’adahINFORMAL STREET VENDORS’ BEHAVIOR AT CAR-FREE DAY IN INDONESIA; Grisna Anggadwita, Luan Eshtrefi, Dini Turipanam Alamanda, Anggraeni Permatasari, Veland Ramadani: SOCIAL CHARACTERS AS PREDICTOR OF SOCIOPRENEUR MOTIVATION : CASE OF INDONESIA SOCIOPRENEURS; Fatmir Besimi, Jeton Mazllami: ACCELERATING GROWTH DURING THE EU ACCESSION : THE CASE OF NORTH MACEDONIA; Gresa Mjaku, Abdylmenaf Bexheti: DETERMINANTS IN THE PREVENTION OF FINANCIAL MANAGEMENT : CASE STUDY REPUBLIC OF KOSOVO; Alptekin Develi, Mustafa Fedai: CavusWHEN EMPLOYEES DEMONSTRATE THE TASK PERFORMANCE? THE ROLE OF WORK ABILITY LEVELS; Lulzime Nuredini-Mehmedi: HOUSEHOLD CONSUMPTION AND ECONOMIC GROWTH : THE CASE OF NORTH MACEDONIA; Learta Jusufi: ASSESSMENT OF INNOVATION AND COMPETITIVENESS OF SMES IN NORTH MACEDONIA; Ramo Palalić, Azra Bičo: EFFECT OF ORGANIZATIONAL LEADERSHIP AND INTERNAL BUSINESS ENVIRONMENT ON ORGANIZATIONAL COMMITMENT : A CASE STUDY FROM A PUBLIC SERVICE ORGANISATION, SULTANATE OF OMAN; Herolinda Murati-Leka: ASYMMETRIC INFORMATION IN KOSOVO’S INITIAL-STAGE VENTURE CAPITAL MARKET : CHALLENGES AND PERSPECTIVES; Donat Rexha, Abdylmenaf Bexheti, Kosovare Ukshini: IMPACT OF THE FISCAL POLICY ON ECONOMIC GROWTH : AN ANALYTICAL APPROACH FROM THE REPUBLIC OF KOSOVO; Veronika Kareva, Xhevair Memedi: TOTAL QUALITY MANAGEMENT (TQM) FOR CHANGES OF STAFF CAPACITY IN HIGHER EDUCATION : A MODEL TO FOLLOW IN THE PUBLIC SECTOR; Fitim Deari, Valeriya V. Lakshina: THE RELATIONSHIP BETWEEN LIQUIDITY AND PROFITABILITY OF RUSSIAN FIRMS IN THE AGRICULTURAL SECTOR; Teuta Veseli-Kurtishi, Hyrije Abazi-Alili, Remzije Rakipi, Edmond Veseli: MARKETING CAPABILITIES DEVELOPMENT AFFECTING SUSTAINABLE PRACTICES OF SMES : CASE, REPUBLIC OF NORTH MACEDONIA; Jahja Lataj: STRATEGIC MARKETING PLANNING AT THE SUPERMARKETS; Avni Arifi, Stefan Qirici, Selajdin Abduli: THE IMPACT OF TRANSITION FROM UNIVERSITY TO LABOR MARKET ON YOUTH EMPLOYMENT : EMPIRICAL ANALYSIS FROM NORTH MACEDONIA; Jusuf Zekiri, Sadudin Ibraimi, Rasim Zuferi: THE IMPACT OF THE COUNTRY OF ORIGIN AND THE HALAL LABEL ON CONSUMER BEHAVIOR AMONG MUSLIMS : THE CASE OF NORTH MACEDONIA AND KOSOVO; Mjellma Kadriu: ANALYSIS OF THE IMPACT OF THE LEVEL OF EDUCATION ON THE POVERTY IN KOSOVO; Luan Eshtrefi: GAPS IN ENTREPRENEURSHIP EDUCATION IN SOUTH EAST EUROPE : EXAMINING EVIDENCE OF ENTREPRENEURSHIP EDUCATION IN ADVANCED ECONOMIES; Jovana Petrovska, Jaumin Ajdari: AMAZON’S ROLE IN THE FIELD OF CLOUD RELATIONAL AND NOSQL DATABASES : A COMPARISON BETWEEN AMAZON AURORA AND DYNAMODB; Tanja Jakimova, Neda Popovska-Kamnar: BANK FINANCING TO SMES IN THE REPUBLIC OF NORTH MACEDONIA : EVIDENCE FROM SURVEY DATA; Mërgim H. Hoti, Arsim Susuri, Mentor Hamiti, Arbër H. Hoti: THE IMPACT OF INFORMATION TECHNOLOGY IN OUR DAILY LIVES- CASE STUDY REPUBLIC OF KOSOVO; Valdrin Misiri Sadri Alija: ORGANIZATIONAL CULTURE AS A MEAN TO SUPPORT BUSINESS GOALS; Fisnik Morina, Sadri Aliji: THE RATIO OF NON-PERFORMING LOANS AND THEIR IMPACT ON THE PROFITABILITY OF COMMERCIAL BANKS IN TRANSITION COUNTRIES; Besa XHaferi, Gjilnaipe Bexheti: BANK CREDIT ALLOCATION: EVIDENCE FROM FIRM LEVEL DATA; Behije Ibrahimi: THE TOURISM INDUSTRY AND MIGRATION IN THE GORA REGION; Mehmet BİÇER, Ayşe GÖKÇEN KAPUSUZ: EXAMINING THE RELATIONSHIP BETWEEN CONFLICT MANAGEMENT STYLES, ORGANIZATIONAL TRUST AND JOB SATISFACTION OF WHITE-COLLAR WORKERS : TURKISH SAMPLE; Ayşe GÖKÇEN KAPUSUZ: A SOCIAL DISEASE WITH ORGANIZATIONAL EFFECTS : SOCIAL LOAFING; Arian Tahiri: THE EFFECTS OF FISCAL POLICY ON ECONOMIC GROWTH; Diellza Nagavci Mati, Mentor Hamiti, Jaumin Ajdari, Bujar Raufi, Besnik Selimi: REVIEW OF NATURAL LANGUAGE PROCESSING TASKS IN ALBANIAN LANGUAGE; Nazmiye Ulku Pekkan, Mustafa Fedai Cavus: THE EFFECT OF SOCIAL CAPITAL ON WORK ALIENATION : SAMPLE FROM HEALTH SECTOR EMPLOYEES; Arbëresha Loxha, Mehtap Hisarciklilar: DETERMINANTS OF POVERTY IN KOSOVO AND ALBANIA : IS EDUCATION IMPORTANT?; Sindise Salihi, Lindita Muaremi, Fortesa Haziri Gentjan Çera: MOBILE BANKING USERS: EDUCATION AND ITS RELATIONSHIP WITH INTENTION TO USE AND RECOMMEND; Fatmir Gashi, Masar Baxhaku: THE ROLE OF PAYMENT SERVICES IN FINANCIAL INCLUSION : KOSOVO CASE; Svetlana Aleksandrova-Zlatanska: INTEGRATED TERRITORIAL INVESTMENST NEW INSTRUMENT : CHALLENGES AND RESULTS? 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Marketingu strategjik për organizatat jofitimprurëse / Alan R. Andreasen

No review available on this record. Title : Marketingu strategjik për organizatat jofitimprurëse Other title : Strategic marketing for nonprofit organizations Material Type: printed text Authors: Alan R. Andreasen, Author ; Filip Kotler, Author ; Agim Ibraimi, Translator Publisher: Shkup : Ars Lamina Publication Date: 2014 Pagination: 504 p. Size: 25 cm ISBN (or other code): 978-6-08-229781-1 General note: Includes bibliographical index (p. [485]- 504) Languages : Albanian (sqi) Original Language : English (eng) Descriptors: Aspects of strategic management Nonprofit organizations Strategic management Class number: 658.8 Abstract: Botimet e mëparshme të këtij libri arritën në konkluzion se: “Marketingu jofitimprurës është bilancuar të ketë ndikim më të madh në fushën e menaxhmentit jofitimprurës dhe në seksionin mes atij sektorit dhe botës së biznesit.” Ky botim i shtatë e pasqyron faktin se ky ndikim tani është realitet. Që kjo të ndodhë e sfiduan ngjarje të shumta. * Organizatat jofitimprurëse dhe agjencitë fitimprurëse janë nën presion të vazhdueshëm t'i miratojnë biznes-modelet dhe strukturat për udhëheqje me proceset e tyre. Shoqëria është e populluar me individ nga niveli më i lartë dhe i mesëm i menaxhimit me përvojë të biznesit dhe respektim për atë çka konceptet e biznesit dhe mjetet mund të bëjnë për mjedisin e ri. Contents note: Caktimi i një orientimi kah audienca e synuar; Planifikimi strategjik dhe organizimi; Dizajnimi i përzierjes së marketingut; Zhvillimi i resurseve; Organizimi dhe kontrolli i strategjive të marketingut; Rritja dhe zhvillimi i marketingut jofitimprurës; Zhvillimi i mentalitetit i cili përqëndrohet në audiencën e synuar; Planifikimi strategjik i marketingut; Të kuptuarit e sjelljes së audincës së synuar; Mbledhja dhe shfrytëzimi i informatave të marketingut; Segmentimi, synimi, (targetimi) dhe pozicionimi; Markimi; Propozimet e vlerave : Menaxhimi i ofertave të Organizatës; Zhvillimi dhe lancimi i ofertave të reja; Menaxhimi i kostove te perceptuara; Lehtësimi i sjelljeve të Marketingut; Formulimi i strategjive të komunikimit; Menaxhimi i komunikimeve ; Reklamimi dhe bindja personale; Menaxhimi i mediave publike dhe përkrahjes publike; Gjenerimi i bondeve; Tërheqja e burimeve njerëzore : Stafi vullnetarët dhe anëtarët e këshillit udhëheqës; Puna me sektorin privat; Organizimi për implementim; Vlerësimi, monitorimi dhe kontrolli i marketingut; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=20576

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2702-008352	658.8 And-MarA 2014	General Collection	Library "Max van der Stoel"	Albanian	Available
2702-008145	658.8 And-MarA 2014	General Collection	Library "Max van der Stoel"	Albanian	Available