| Title : | International Business | | Material Type: | printed text | | Authors: | Mike W. Peng,, Author ; Klaus Meyer, Author | | Publisher: | London : Cengage Learning | | Publication Date: | 2011 | | Pagination: | xxx-645 p | | Layout: | ill | | Size: | 27 cm | | ISBN (or other code): | 978-1-408-01956-6 | | General note: | Includes bibliographical references and index. | | Languages : | English (eng) Original Language : English (eng) | | Descriptors: | Case studies
International business enterprises
International trade
| | Class number: | 338.88 | | Abstract: | "International Business"-is a welcome addition to the study of international business for students all around the world. An academically sound and user friendly volume, the authors utilize clear concepts and a distinct focus on application to explore one of the big issues of 21st century business. Zoltan Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany.
This book is essential reading for students of international business and complements the traditional US perspective on globalization. The core question of how to archive global corporate success is answered through a comprehensive institutional and resource-based approach, making the book equally interesting reading for researchers. Dr Gabriele Suder, Professor of European & International Business, SKEMA Business School, France.
This textbook offers an excellent introduction to the international business, with a focus on Europe that is often overlooked in pedagogical texts. The book successfully initiates students into the field of global business by drawing on the latest scholarly research, a range of examples and an enjoyable writing style. Dr Grazia D.Santangelo, Professor of Economics, University of Catania, Italy. | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=16261 |
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