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Author Robert D. Hisrich
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Make a suggestion Refine your searchAdvanced Introduction to Entrepreneurship / Robert D. Hisrich
Title : Advanced Introduction to Entrepreneurship Material Type: printed text Authors: Robert D. Hisrich, Author Publisher: Cheltenham, UK : Edward Elgar Publication Date: 2014 Series: Elgar advanced introductions series Pagination: xi, 284 p. Size: 21 cm ISBN (or other code): 978-1-7825-4617-7 General note: Includes index (p. 275-284)
Includes bibliographical referencesLanguages : English (eng) Original Language : English (eng) Descriptors: Business enterprises - Finance
Business planning
Entrepreneurship
New business enterprises
Success in businessClass number: 658.421 Abstract: Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture. Contents note: Entrepreneurship : A Historical Perspective; The Entrepreneur and Entrepreneurial Decision Making; Corporate, Government and Social Entrepreneurship; Creativity and Innovation; Identifying Opportunity; Creating and Protecting the Business Idea; The Business Plan; The Marketing Plan; The Financial Plan; The Organizational Plan; Obtaining Capital and other Resources; Launching the Venture; Growing the Venture; Building a Lasting Company and Ending the Venture Index; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=16317 Hold
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Barcode Call number Media type Location Section Status 1702-001568 658.421 His-Adv 2014 General Collection SEEU Library Skopje English Available
Title : Entrepreneurship Material Type: printed text Authors: Robert D. Hisrich, Author ; Michael P. Peters, Author Publisher: Boston, Mass. : Irwin/McGraw-Hill Publication Date: 1998 Pagination: xix, 681 p. Size: 26 cm ISBN (or other code): 978-0-256-23478-7 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Business enterprises - Finance
Business planning
Entrepreneurship
New business enterprises
Success in businessClass number: 658.421 Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=8523 Hold
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Barcode Call number Media type Location Section Status 5702-009869 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available 5702-012227 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available 5702-012226 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available 5702-012225 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available 5702-014674 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available 5702-014673 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available 5702-018228 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available 5702-018229 658.421 His-Ent 1998 General Collection Library "Max van der Stoel" English Available
Title : Entrepreneurship Material Type: printed text Authors: Robert D. Hisrich, Author ; Michael P. Peters, Author ; Dean A. Shepherd, Author Edition statement: 11th edition Publisher: Boston, Mass. : Irwin/McGraw-Hill Publication Date: 2020 Pagination: xxiii, 581 p. Size: 30 cm ISBN (or other code): 978-1-260-56562-1 General note: Include index (p. 562-581)
Includes bibliographical footnotesLanguages : English (eng) Original Language : English (eng) Descriptors: Business planning
Entrepreneurship
Success in businessClass number: 658.421 Abstract: Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. Contents note: The Entrepreneurial Perspective; The Entrepreneurial Mind-Set; Corporate Entrepreneurship; Generating and exploring new entries; From Idea to the opportunity; Creativity and the Business Idea; Identifying and Analyzing Domestic and International Opportunities; Protecting the Idea and Other Legal Issues for the Entrepreneur; From the opportunity to the Business Plan; The Business Plan : Creating and Starting the Venture; The Marketing Plan; The Organizational Plan; The Financial Plan; From the Business Plan to Funding the venture; Sources of Capital; Informal Risk Capital, Venture Capital, and Going Public; From Funding the Venture to Launching, Growing, and Ending the New Venture; Strategies for growth and managing implications of growth; Accessing resources for growth from external sources; Succession Planning and Strategies for Harvesting and Ending the Venture; Cases; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=18782 Hold
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Barcode Call number Media type Location Section Status 1702-002140 658.421 His-Ent 2020 General Collection SEEU Library Skopje English Available
Title : Entrepreneurship Material Type: printed text Authors: Robert D. Hisrich, Author ; Michael P. Peters, Author ; Dean A. Shepherd, Author Edition statement: 8th edition Publisher: Boston, Mass. : Irwin/McGraw-Hill Publication Date: 2010 Pagination: xxi, 602 p. Size: 28 cm ISBN (or other code): 978-0-07-353032-1 General note: Include index (p. 584-602)
Includes bibliographical footnotesLanguages : English (eng) Original Language : English (eng) Descriptors: Business planning
Entrepreneurship
Success in businessClass number: 658.421 Abstract: The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters, and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. Contents note: The Entrepreneurial Perspective; The Entrepreneurial Mind-Set; Entrepreneurial intentions Corporate Entrepreneurship; Entrepreneurial strategy : Generating and exploring new entries; From Idea to the opportunity; Creativity and the Business Idea; Identifying and Analyzing Domestic and International Opportunities; Protecting the Idea and Other Legal Issues for the Entrepreneur; From the opportunity to the Business Plan; The Business Plan : Creating and Starting the Venture; The Marketing Plan; The Organizational Plan; The Financial Plan; From the Business Plan to Funding the venture; Sources of Capital; Informal Risk Capital, Venture Capital, and Going Public; From Funding the Venture to Launching, Growing, and Ending the New Venture; Strategies for growth and managing implications of growth; Accessing resources for growth from external sources; Succession Planning and Strategies for Harvesting and Ending the Venture; Cases; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=20620 Hold
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Barcode Call number Media type Location Section Status 1702-002233 658.421 His-Ent 2010 General Collection Library "Max van der Stoel" English Available
Title : Marketing for entrepreneurs and SMEs : a global perspective Material Type: printed text Authors: Maja Konecnik Ruzzier, Author ; Mitja Ruzzier, Author ; Robert D. Hisrich, Author Publisher: Cheltenham UK : Edward Elgar Publishing Publication Date: 2013 Pagination: viii, 250 p. Layout: ill. Size: 24 cm ISBN (or other code): 978-1-7834-7175-1 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Entrepreneurship
MarketingClass number: 658.8 Abstract: In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world. The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technology offer a deeper understanding of modern consumers and ways to create added value through products, services and other entities. The authors stress the importance of an SME's web presence and internationalization, as well as innovation and branding processes. Additional key topics include the development of services and experiences with customer co-creation, value-based pricing using new market channels and adapted communication tools (including social media), and how these approaches can lead to increased customer engagement and improved long-term relationships. This comprehensive book will be a useful resource for both scholars and practitioners with an interest in entrepreneurship, marketing, and business and management. Contents note: Understanding Marketing for Entrepreneurs and SMEs and the Challenges they Face; An Understanding of Marketing for Entrepreneurs and SMEs; Value, Satisfaction and Customer Loyalty; Marketing Plan; The Trends and Challenges for SMEs Marketing in the 21st Century; Understanding the Market and Consumers; Analyzing the Marketing Environment; Conducting Market Research and Forecasting Demand in SMEs; Consumer Purchase Behavior Part; Developing an Approach to Strategic Marketing; Target Marketing: Segmentation, Targeting and Positioning; Challenges and Opportunities for SMEs to Market Diverse Entities; Innovation Process in SMEs; Branding in SMEs; Setting the Price in SMEs; Designing Marketing Channels in SMEs; Marketing Communications in SMEs Index; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=17142 Hold
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Barcode Call number Media type Location Section Status 1702-002434 658.8 Ruz-Mar 2013 General Collection Library "Max van der Stoel" English Available
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