| Title : | E-Commerce application on small and medium-sized tourism enterprises and the evaluation of purchasing tourism products and services online in Macedonia : studime të Magjistraturës - cikli i dytë | | Material Type: | printed text | | Authors: | Amir Ziba, Dissertant ; Izet Zeqiri, Thesis advisor | | Publisher: | Tetovë : Faculty of Contemporary Sciences and Technologies | | Publication Date: | 2013 | | Pagination: | 98 p. | | Layout: | ill. | | Size: | 30 cm | | General note: | Includes bibliographical references
Includes bibliographical footnotes
Includes appendix | | Languages : | English (eng) Original Language : English (eng) | | Abstract: | ABSTRACT
Internet Commerce, as a key component in the economic development of a nation involves the creation of new economic activities. New productive markets' emerge, the structure and activities of organization drastically change, the free-flow of information, evolving decision-making and consumer behavior. It's also important to recognize that the core aspects of returns to scale are found at micro level or SMEs. Why SMTE-s? It would have been easier to choose a different industry where I would have had to analyze all the costs related to the Information technology and also to the production process, but considering that the tourism sectors avoid the need to deliver products and services around the world - a task that gives a customer dissatisfaction, but also evaluating customers trust and belief on purchasing products and services considering that the final product is not presented before them and as a customer you just cannot start consuming the product in the moment you have finished the payment process, but it is postponed for the near future. This master thesis is focused on its goal to describe the impact of E-Commerce in Small and medium Tourism Agencies in Macedonia; is Macedonian tourism industry affected by online commerce, communication and marketing, how SMTE-s have conducted the transformation process from doing business and advertising from traditional methods into online, how many of them are marginalized because of the lack of knowledge, resources and infrastructure to compete in these newly created markets and the impact of e-commerce in consumers psychology, known as consumer behavior and consumer trust on purchasing online tourism services, analyzing five distinct stages in decision making for purchasing the particular commodity and also the impact of e-commerce in the whole society using e-commerce as a tool for improving knowledge, a place for information resources and job skills. Key words: E-commerce, Information Technology (1C) Small and medium-sized enterprises (SMTE), Tourism industry, Destination Management Systems (DMS) Consumer behavior, Consumer trust, Macedonia | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=20361 |
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