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Correlations Between Entrepreneurial Marketing Dimensions And Small And Medium-Sized Enterprises’ (Smes) Performance / Nora Sadiku Dushi 

No review available on this record. Title : Correlations Between Entrepreneurial Marketing Dimensions And Small And Medium-Sized Enterprises’ (Smes) Performance : doctoral studies - third cycle Material Type: printed text Authors: Nora Sadiku Dushi, Dissertant ; Veland Ramadani, Thesis advisor Publisher: Tetovë : Fakulteti i Biznesit dhe Ekonomisë - UEJL Publication Date: 2019 Pagination: 205 p. Layout: ill. Size: 30 cm General note: Includes bibliographical references Includes bibliographical footnotes Includes index Languages : English (eng) Original Language : English (eng) Abstract: Abstract The traditional marketing practices are found not to be suitable for small and medium enterprises. Consequently, in the actual business environment with increasing dynamics, turbulence and competition, entrepreneurs have to unlearn the traditional management principles and replace them with new innovative thoughts and actions, such as entrepreneurial marketing (EM). This study will examine the impact of entrepreneurial marketing dimensions on the performance of SMEs in Kosovo. The study is based on the deductive approach and therefore all hypotheses are derived based on the existing literature related to this subject. The sample in this study consisted of 250 respondents. The survey questionnaire for this study is developed by using measurement scales adopted from prior studies. The questionnaire was initially translated from English to Albanian and then it was pilot tested and checked for internal consistency and reliability. After pilot testing, the final questionnaire is constructed and was distributed to the owners of randomly selected SMEs by “drop off and pick” technique. The data is analyzed using the Software for Statistics and Data Science (STATA), version 14. Initially, the Cronbach’s Alpha reliability test is performed and then the data were analyzed using both descriptive and inferential statistical techniques such as Correlation and Multiple regressions. Keywords: Entrepreneurial marketing, EM dimensions, SMEs, performance, Kosovo Link for e-copy: https://repository.seeu.edu.mk/sites/thesis/ThesisSharedDocs/DR_126913.pdf Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=18673

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Barcode	Call number	Media type	Location	Section	Status
D6702-000020	D6702-000020 Sadiku, D, N. 2019	General Collection	Thesis Repository	Doctoral	Not for loan

Ndërmarrësia dhe menaxhimi i biznesit të vogël / Veland Ramadani

No review available on this record. Title : Ndërmarrësia dhe menaxhimi i biznesit të vogël Material Type: printed text Authors: Veland Ramadani, Author ; Robert D. Hisrich, Author ; Nora Sadiku Dushi, Author ; Shqipe Gërguri Rashiti, Author Publisher: Tetovë : Universiteti i Evropës Juglindore - UEJL Publication Date: 2022 Pagination: 512 p. Layout: ill. Size: 25 cm ISBN (or other code): 978-6-08-248044-2 General note: Includes bibliographical references Includes index Languages : Albanian (sqi) Original Language : Albanian (sqi) Descriptors: Entrepreneurship Management - Small business Small business Class number: 338.7 Abstract: Koncepti i ndërmarësisë; Natyra e biznesit të vogël; Kreativiteti dhe inovacioni; Rreziku dhe ndërmarësia; Plani i biznesit dhe ndërmarësia; Opcione për hyrje në ndërmarësi; Franshiza si opcion ndërmarësie; Biznesi familjar dhe sukcesioni; Finalizimi i biznesit ndërrmarës; Marketingu ndërrmarës; Ndërmarësia digjitiale, Ndërmarësia korporative; Ndërmarësia sociale dhe ndërmarësia e gjelbër; Governpreneurship: Ndërmarësia në sektorin publik. Contents note: Të qenit sipërmarrës dhe krijues vlerash, duke nisur një nismë të re, luan një rol të rëndësishëm në organizatat fitimprurëse dhe jofitimprurëse, mjekësi, fe, shkencë dhe art, si dhe në rritjen dhe prosperitetin e shteteve dhe popujve. Rezultatet mbresëlënëse në secilën prej këtyre fushave mund të kenë pasur fillime mjaft modeste: mundësia e sipërmarrjes fillon në gamën e një nisme individuale për të adresuar një nevojë që ofron bazën për një mundësi fitimprurëse. Objektivat mësimore janë paraqitur në fillim të çdo kapitulli, të cilat do ta kanalizojnë lexuesin se në çfarë duhet të fokusohet gjatë leximit të kapitullit përkatës dhe çfarë njohurish mund të gjenerojë nga leximi i tij. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=21409

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Barcode	Call number	Media type	Location	Section	Status
2702-007639	338.7 Ram-Ndë 2022	General Collection	Library "Max van der Stoel"	Albanian	Due for return by 06/26/2023
2702-007638	338.7 Ram-Ndë 2022	General Collection	Library "Max van der Stoel"	Albanian	Available
2702-007640	338.7 Ram-Ndë 2022	General Collection	SEEU Library Skopje	Albanian	Available
2702-007642	338.7 Ram-Ndë 2022	General Collection	SEEU Library Skopje	Albanian	Available
2702-007641	338.7 Ram-Ndë 2022	General Collection	SEEU Library Skopje	Albanian	Available