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International Business / Mike W. Peng,

No review available on this record. Title : International Business Material Type: printed text Authors: Mike W. Peng,, Author ; Klaus Meyer, Author Publisher: London : Cengage Learning Publication Date: 2011 Pagination: xxx, 645 p. Layout: ill. Size: 27 cm ISBN (or other code): 978-1-408-01956-6 General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Case studies International business enterprises International trade Class number: 338.88 Abstract: "International Business"-is a welcome addition to the study of international business for students all around the world. An academically sound and user friendly volume, the authors utilize clear concepts and a distinct focus on application to explore one of the big issues of 21st century business. Zoltan Antal-Mokos PhD, Professor of Strategy, ESMT European School of Management and Technology, Germany. This book is essential reading for students of international business and complements the traditional US perspective on globalization. The core question of how to archive global corporate success is answered through a comprehensive institutional and resource-based approach, making the book equally interesting reading for researchers. Dr Gabriele Suder, Professor of European & International Business, SKEMA Business School, France. This textbook offers an excellent introduction to the international business, with a focus on Europe that is often overlooked in pedagogical texts. The book successfully initiates students into the field of global business by drawing on the latest scholarly research, a range of examples and an enjoyable writing style. Dr Grazia D.Santangelo, Professor of Economics, University of Catania, Italy. Contents note: Globalizing Business; Formal Institutions: Economic, Political and Legal Systems; Informal Institutions: Culture, Religion and Languages; Firms Resources: Competitiveness and Growth; Trading Internationally; Investing Abroad Directly; Exchange Rates; European Integration; Global Integration and multilateral organizations; Global Social Responsibility; Starting International Business; Foreign Entry Strategies; Competitive Dynamics; Building Global Strategies; Structuring and Organizing MNEs; International Human Resource Management; International Marketing and Supply Chain Management; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=16261

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Barcode	Call number	Media type	Location	Section	Status
1702-001201	338.88 Pen-Int 2011	General Collection	Library "Max van der Stoel"	English	Available