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Entrepreneurship & small business management / Steve Mariotti

No review available on this record. Title : Entrepreneurship & small business management Material Type: printed text Authors: Steve Mariotti, Author ; Caroline Glackin, Author Publisher: Boston : Pearson Publication Date: 2012 Pagination: xxxi, 702 p. Layout: ill. Size: 28 cm ISBN (or other code): 978-0-13-503031-8 General note: Includes bibliographical references (p. 667-678) Include index (p. 679-702) Languages : English (eng) Original Language : English (eng) Descriptors: Entrepreneurship Management New business enterprises Class number: 658.02 Abstract: Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management present complex economic, financial, and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. Contents note: Entrepreneurial pathways; Entrepreneurs recognize opportunities; The business plan : road map to success; Creating business from opportunity; ExploEntrepreneurial pathways; Entrepreneurs recognize opportunities: Franchising; Finding opportunity in an existing business; The business plan : road map to success; Unit 1 Case study : fastsigns; Unit 2 Who are your customers?; Creating business from opportunity; Exploring your market; Unit 2 Case study : Nicole Miller Ltd.; Unit 3 Integrated marketing; Developing the right marketing mix and plan; Pricing and credit strategies; Integrated marketing communications; Marketing globally; Smart selling and effective customer service; Unit 3 Case study: done galleries; Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs; Using financial statements to guide a business; Cash flow and taxes; Financing strategy : debt, equity, or both?; Unit 4 Case study: bridgecreek; Unit 5 Operating a small business effectively; Addressing legal issues and managing risk; Operating for success; Location, facilities, and layout; Human resources and management; Unit 5 Case study: mo's chowder; Unit 6 Leadership, ethics, and exits; Leadership and ethical practices; Franchising, licensing, and harvesting : cashing in the brand; Unit 6 Case study: avocent. ring your market; Developing the right marketing mix and plan; Smart selling and effective customer service; Understanding and managing start-up, fixed, and variable costs; Using financial statements to guide a business; Cash flow and taxes; Financing strategy; Addressing legal issues and managing risk; Operating for success; Management, leadership, & ethical practices; Franchising, licensing, & harvesting : cashing in your brand; Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=20596

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Barcode	Call number	Media type	Location	Section	Status
1702-002511	658.02 Mar-Ent 2012	General Collection	Library "Max van der Stoel"	English	Available
1702-002510	658.02 Mar-Ent 2012	General Collection	Library "Max van der Stoel"	English	Available
1702-002509	658.02 Mar-Ent 2012	General Collection	Library "Max van der Stoel"	English	Available

Ndërmarrësia dhe menaxhim me biznese të vogla / Stiv Marioti

No review available on this record. Title : Ndërmarrësia dhe menaxhim me biznese të vogla Other title : Entrepreneurship & small business management Material Type: printed text Authors: Stiv Marioti, Author ; Steve Mariotti, Author ; Karolin Gllakin, Author ; Caroline Glackin, Author ; Enis Misini, Translator Publisher: Shkup : Ars Lamina Publication Date: 2013 Pagination: 702 p. Size: 27 cm ISBN (or other code): 978-6-08-229444-5 General note: Includes appendix (p. 593-666) Includes bibliographical references (p. 667-672) Includes dictionary (p. 679-691) Includes index (p. 692-702) Languages : Albanian (sqi) Original Language : English (eng) Descriptors: Entrepreneurship Management - business Small business Class number: 338.7 Abstract: Ndërmarësia dhe Menaxhimi i bizneseve të vogla (NMBV) është libri më i ri shkollor i botuar në vargun e librave shkollorë për ndërmarrësi të shkruara nga Stiv Marioti, themelues i Rrjetit për mësimin e ndërmarësisë (RMN). Ky libër I dytë shkollor i shkruar bashkë me profesorin dhe ndërmarrësin Karolin Gllakin, i cili e promovon ndërmarrësin si rrugë drejt karrierës më të mirë në shkollat e mesme, e deri te fakulteti. Libri shkollor ndërlidhet me suksesin e Ndërmarrësisë: Fillimi dhe menaxhimin e bizneseve të vogla, edicioni i dytë, me vëmendje më të madhe në detajet e ndërlidhura me menaxhimin dhe zhvillimin dhe një biznesi të vogël. Contents note: Shtigje ndërmarëse; Ndërmarrësit i dallojnë mundësitë; Franshiza; Gjetja e mundësive në biznesin ekzistues; Biznes- plani rruga; Cilët janë konsumatorët tuaj?; Krijimi i biznesit nga mundësia; Shqyrtimi i tregut tuaj; Marketingu i integruar; Zhvillim i marketingut të mirëfilltë – miks dhe plan; Strategjitë e çmimit dhe kredisë; Komunikimi i integruar i marketingut; Marketing në plan global; Shitja e zgjuar dhe shërbimi efektiv ndaj klientit; Më tregoni paratë: gjetja, sigurimi dhe menaxhimi i tij; Kuptimi dhe menaxhimi i fillimeve, kostot fikse dhe variabile; Zbatimi i raporteve financiare për udhëheqje të biznesit; Fluksi i parave dhe tatimeve; Strategjia e financimit: borxhi, kapitali apo të dyja; Operimi i një biznesi të vogël në mënyrë efektive; Shqyrtimi i çështjeve ligjore dhe menaxhimi i rrezikut; Operimi për sukses; Vendndodhja, objektet dhe planimetria; Menaxhimi me burime njerëzore; Udhëheqja, etika dhe detajet; Udhëheqja dhe praktikat etike; Franshiza, licencimi, dhe korrja: arketimi në markën tuaj. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15980

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Barcode	Call number	Media type	Location	Section	Status
2702-005052	338.7 Mar-NdëA 2013	General Collection	Library "Max van der Stoel"	Albanian	Available
2702-005053	338.7 Mar-NdëA 2013	General Collection	Library "Max van der Stoel"	Albanian	Available
2702-008143	338.7 Mar-NdëA 2013	General Collection	Library "Max van der Stoel"	Albanian	Available
2702-008144	338.7 Mar-NdëA 2013	General Collection	Library "Max van der Stoel"	Albanian	Available