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Author Jusuf Zeqiri
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Faktorët kryesorë që ndikojnë te kompanitë në Kosovë në përzgjedhjen midis angazhimit të agjencive të marketingut apo ndërtimit të një ekipi të brendshëm të marketingut / Enis Retkoceri
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Title : Faktorët kryesorë që ndikojnë te kompanitë në Kosovë në përzgjedhjen midis angazhimit të agjencive të marketingut apo ndërtimit të një ekipi të brendshëm të marketingut : studime të Magjistraturës - cikli i dytë Material Type: printed text Authors: Enis Retkoceri, Dissertant ; Jusuf Zeqiri, Author Publisher: Tetovë : Fakulteti i Biznesit dhe Ekonomisë - UEJL Publication Date: 2018 Pagination: 95 p. Layout: ill. Size: 30 cm General note: Includes bibliographical references
Includes bibliographical footnotes
Includes appendixLanguages : Albanian (sqi) Original Language : Albanian (sqi) Abstract: Abstrakti
Për marketingun dhe rolin e tij në zhvillimin e biznesit janë dhënë definicione të ndryshme. Megjithatë, roli i tij kryesor mbetet të mbajë të kënaqur klientët ekzistues dhe të rrisë numrin e tyre duke i bindur klientët potencial për zgjedhjen e produkteve apo shërbimeve që ofron kompania juaj krahas konkurrencës. Gjithsesi, marketingu është një fushë e gjerë dhe kompanitë përdorin strategji të ndryshme për biznesin e tyre. Megjithatë, ky punim hulumtues ka qëllim kryesor mbledhjen e të dhënave rreth faktorëve kryesorë që ndikojnë te kompanitë që operojnë në Kosovë në marrjen e vendimeve rreth përzgjedhjes midis angazhimit të agjencive të marketingut apo ndërtimit të një ekipi të brendshëm të marketingut për të promovuar biznesin e tyre. Mbledhja e të dhënave nga ky hulumtim mund ti ndihmojë agjencitë ekzistuese të marketingut, ndërmarrësit të cilët mendojnë të ndërtojnë agjenci të marketingut në Kosovë, individët profesionistë të marketingut dhe studentët të cilët studiojnë në programe të marketingut, komunikimit vizual e të tjerë. Për këtë punim janë përdorur metoda kualitative dhe kuantitative të hulumtimit duke përfshirë pyetësor për kompani, intervista të hapura me profesionistë të marketingut dhe drejtorë të kompanive në Kosovë dhe një analizë e portfolios së një agjencie të marketingut në Kosovë (PR Solutions). Përfshirja e tyre ka për qëllim elaborimin e rëndësisë së marketingut, strategjisë, planit dhe shërbimeve që nevojiten dhe që janë të aplikueshme në tregun e Kosovës; kryesisht duke përdorur shembuj nga eksperienca dhe ekspertiza e tyre. Për më tepër, përdorimi i të dyja metodave (përfshirë shumëllojshmërinë e mjeteve hulumtuese) është bërë me qëllim vërtetimin sa më të saktë të mundshëm të hipotezave përmes të dhënave statistikore të mbledhura me metodat kuantitative dhe nga analiza e hollësishme e të dhënave të mbledhura me metodat kualitative. Megjithatë, megjithëse rezultatet e këtij hulumtimi ofrojnë të dhëna të rëndësishme rreth faktorëve përcaktues të kësaj teme, ato nuk janë përfundimtare duke pasur parasyshë kompleksitetin dhe llojlloshmërinë që ofron fusha e marketingut në promovimin e biznesit. Fjalët kyçe: Agjencitë e marketingut; Ekip i brendshëm i marketingut; Marketing; Marketing tradicional; Marketing dixhital; Komunikimi vizual; Zhvillimi i biznesit; Ndërmarrësi;Link for e-copy: https://repository.seeu.edu.mk/sites/thesis/ThesisSharedDocs/MA_127487.pdf Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=18336 Copies
Barcode Call number Media type Location Section Status M6702-000023 M6702-000023 Retkoceri, E. 2018 General Collection Thesis Repository Master Not for loan The Impact of Digital Content Marketing on Purchasing Intentions in North Macedonia / Teodora Todoroviq
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Title : The Impact of Digital Content Marketing on Purchasing Intentions in North Macedonia : master thesis - second cycle Material Type: printed text Authors: Teodora Todoroviq, Dissertant ; Jusuf Zeqiri, Thesis advisor Publisher: Tetovo : Faculty of business and Economics - SEEU Publication Date: 2022 Pagination: 79 p. Layout: ill. Size: 30 cm General note: Includes bibliographical references
Includes bibliographical footnotes
Includes appendixLanguages : English (eng) Original Language : English (eng) Abstract: Abstract
The recent global technological development and the digitalization that took over almost every aspect of life, resulted in massive changes in all business practices, including marketing. The traditional marketing concepts and methods have been replaced by new, modern techniques. Digital marketing in general, and more specifically, digital content marketing have become a dominant strategies adopted by many companies. Hence, there is an increased need for further research to evaluate the effectiveness of these strategies in specific markets, taking into consideration the local unique business, demographic, economic and cultural environment. The purpose of this paper is to evaluate if and to which extend digital content marketing influences the purchasing intentions and the buying behaviors of customers in the Republic of North Macedonia. The research has primarily defined five parameters that have a direct positive impact on customer purchasing intentions: lead generation, engagement, electronic word of mouth, brand awareness and customer retention. Then, we have measured how and to which extent the application of content marketing strategy impacts the customers’ buying decisions, by directly influencing the above-mentioned parameters. To test the hypothesis and answer the research question, after the literature review, an online survey was performed using convenient sampling, including 304 participants from different parts of the country. The results were analyzed in the SPSS software, using statistical methods. The findings indicate that digital content marketing has a positive influence on four out of five parameters (engagement, electronic word of mouth, brand awareness and customer retention). The research has concluded that generally, digital content marketing positively impacts purchasing intentions of the local population and investing in it will help local companies enhance their sales and improve their earnings. Further on, the multiple linear regression has helped to determine the level of this influence, which can be of immense important for businesses when making the investing decisions. Key words Content Marketing; Digital marketing, Purchasing Intentions, Willingness to buyLink for e-copy: https://repository.seeu.edu.mk/sites/thesis/ThesisSharedDocs/MA_126737.pdf Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=21537 Copies
Barcode Call number Media type Location Section Status M6702-000393 M6702-000393 Todoroviq, T. 2022 General Collection Thesis Repository Master Not for loan
Title : The Impact of Digital Marketing on Brand Awareness : master thesis - second cycle Material Type: printed text Authors: Aleksandra Srbinovska, Dissertant ; Jusuf Zeqiri, Thesis advisor Publisher: Tetovo : Faculty of business and Economics - SEEU Publication Date: 2020 Pagination: 76 p. Layout: ill. Size: 30 cm General note: Includes bibliographical references
Includes bibliographical footnotes
Includes appendixLanguages : English (eng) Original Language : English (eng) Abstract: Abstract
Nowadays, the frequent usage of digital marketing has shown as a very important tool and way of communication and advertising. Digital marketing is a new media which is very popular, and excellent channel for promotion and distribution of innovations and building brand awareness among the consumers. Researches have shown that this new innovative marketing is present in all digital channels such as search engines, social media, email, and website to connect with current and prospective customers. This study aims to determine the impact of digital marketing on brand awareness. Based on previously researched work on digital marketing and brand awareness we can ask: What strategies and tools are most effective when it comes to raising brand awareness with the help of digital marketing? In this context, digital marketing is changing the businesses’ method responding to improved brand awareness, consumer’s needs and wants and increasing the chances for many companies to be easily recognized by their products and services in a customized and personal way. The study will use both primary and secondary resources. Primary data will be collected through a quantitative approach and secondary data from literature, textbooks, journals, papers, and other secondary data relevant for the topic of the study. Quantitative research is going to help us to collect data and analyse it according to the research. Target group of this questioner will be consumers and customers of products and services which are being advertised and promoted via digital marketing tools. Also, their age, gender and demographic position will be taken into account when analysing the results. The results will be analysed with the help of SPSS software package for conducting different analysis, such as: descriptive statistics, Pearson’s correlation, regression and other tests. This research will confirm the importance of digital marketing towards raising brand awareness, and will give recommendation how to improve the impact of digital marketing on brand awareness, regarding customers’ needs and preferences.Link for e-copy: https://repository.seeu.edu.mk/sites/thesis/ThesisSharedDocs/MA_125010.pdf Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=19232 Copies
Barcode Call number Media type Location Section Status M6702-000077 M6702-000077 Srbinovska, A. 2020 General Collection Thesis Repository Master Not for loan
Title : Impact of marketing mix on consumer behaviour : Case of Delfo commerc company : master thesis - second cycle Material Type: printed text Authors: Murat Osmani, Dissertant ; Jusuf Zeqiri, Thesis advisor Publisher: Tetovo : Faculty of business and Economics - SEEU Publication Date: 2022 Pagination: 65 p. Layout: ill. Size: 30 cm General note: Includes bibliographical references
Includes bibliographical footnotes
Includes appendixLanguages : English (eng) Original Language : English (eng) Abstract: Abstract
This thesis is the final project for the master’s degree in marketing of the Faculty of Business of the University of Macedonia. This thesis is 30 credits final project. Working on this thesis under their supervision, was very productive and their support were very important throughout all my work. I also want to thank all participants who found time for participating in the interviews (managers and consumers of “Delfo Komerc”), without them, it would not be possible to complete this thesis. The key concept of this Thesis was to analyze the factors specifically the impact of 4p Marketing Mix on Customer Behaviour. The goal is to conclude the connection between marketing mix elements and consumer behaviour of "Delfo Komerc". And exactly for this purpose,we saw reasonable to use qualitative and quantitative research accompanied with data sources. Thus we made some questions according to our research for the Impact of Marketing mix on customer behaviour such as: The impact of Marketing mix on customer behaviour, the results of its influence etc.Link for e-copy: https://repository.seeu.edu.mk/sites/thesis/ThesisSharedDocs/MA_118503.pdf Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=22047 Copies
Barcode Call number Media type Location Section Status M6702-000475 M6702-000475 Osmani, M. 2022 General Collection Thesis Repository Master Not for loan
Title : The impact of outdoor advertising on consumer behavior : master thesis - second cycle Material Type: printed text Authors: Besa Demiri, Dissertant ; Jusuf Zeqiri, Thesis advisor Publisher: Tetovo : Faculty of business and Economics - SEEU Publication Date: 2020 Pagination: 64 p. Layout: ill. Size: 30 cm General note: Includes bibliographical references
Includes bibliographical footnotes
Includes appendixLanguages : English (eng) Original Language : English (eng) Abstract: ABSTRACT
The idea behind this study is to uncover the factors which have greater influence on consumer buying behavior while making purchase decisions through outdoor advertisement. The research methodologies include gathering applicable data from specified literature and analyzing the material to come at a more complete understading of the outdoor advertising phenomenon. Data collection will consist of an online survey: the goal will be to gather survey data from as many dissimilar individuals from different generations as well as different neighborhoods in the Tetovo region. Once all the data was gathered, it was analyzed thoroughly in spreadsheets and charts. The aim was to find out similarities within consumers and how they view outdoor advertising in contrast with other advertising instruments. Essentially, the objective of this study is to analyze the perception and persuasive angles and the influence of outdoor advertising on consumer behavior. It is finally concluded, after applying correlation and regression techniques, that billboard location and catching billboards have greater influence on customer buying behavior.Link for e-copy: https://repository.seeu.edu.mk/sites/thesis/ThesisSharedDocs/MA_119397.pdf Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=19303 Copies
Barcode Call number Media type Location Section Status M6702-000103 M6702-000103 Demiri, B. 2020 General Collection Thesis Repository Master Not for loan PermalinkMarket entry strategy for BENTON-NI's products in Swiss market / Arta Ejupi Ibrahimi
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