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Marketing research / Alan M. Wilson

No review available on this record. Title : Marketing research : an integrated approach Material Type: printed text Authors: Alan M. Wilson, Author Edition statement: 2nd ed Publisher: Harlow, England : Prentice Hall/Financial Times Publication Date: 2006 Pagination: xviii, 432 p. Layout: ill. Size: 25 cm Accompanying material: 1 CD ISBN (or other code): 978-0-273-69474-8 Price: 43.99 £ General note: Includes bibliographical references and index Languages : English (eng) Original Language : English (eng) Descriptors: Marketing research Class number: 658.8 Contents note: The role of marketing research and customer information in decision making; The marketing research process; Secondary data and customer databases; Collecting observation data; Collecting and analyzing qualitative data; Collecting quantitative data; Designing questionnaires; Sampling methods; Analyzing quantitative data; Presenting the research result; Marketing research in action: case histories; Current issues in marketing research. Record link: https://library.seeu.edu.mk/index.php?lvl=notice_display&id=15263

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Barcode	Call number	Media type	Location	Section	Status
1702-001133	658.8 Wil-Mar 2006	General Collection	Library "Max van der Stoel"	English	Available