| Title : | How to use the Internet to advertise, promote and market your business or Web site - with little or no money | | Material Type: | printed text | | Authors: | Bruce C. Brown (1965-), Author | | Publisher: | Ocala : Atlantic Pub. | | Publication Date: | 2006 | | Pagination: | 280 p. | | Layout: | ill. | | Size: | 23 cm | | ISBN (or other code): | 978-0-910627-57-3 | | General note: | Includes bibliographical references (p. [274]-276) and index. | | Languages : | English (eng) Original Language : English (eng) | | Descriptors: | Electronic commerce
Internet advertising
Internet marketing
Web sites
| | Class number: | 658.8 | | Contents note: | Introduction; Chapter 1 - E-commerce & Web Sites; Digital certificates; Web hosting; Shopping Cart; Premium Shopping Cart Features; Affiliates; Cross Selling; Quantity Discounts; Auto-responders; Other Features You May Wish to Consider; What kind of shopping cart does my hosting service support?; What is our budget?; What delivery methods will I be using?; Where will my business be in a year?; Is the cart software compatible with my credit card/merchant payment gateway?; What kind of payments are allowed by the shopping cart?; Can I easily back up and restore my data?; How is the product support?; Ten Steps Towards Profitable E-commerce; Chapter 2 - Starting Your Business; Starting an online business ; Chapter 3 - Importance of Internet Advertising; Advertorials; Advertainments; Customer loyalty and the Ladder of Loyalty; Chapter 4 - Generating More Web Traffic to Your Web Site; Media Exposure; Online Success; Gaining the trust of your clients; Increasing your public profile; Increasing your public profile both online and offline; FIVE WAYS TO IMPROVE YOUR ONLINE MARKETING; Techniques for improving Web site traffic; Web Site Promotion ; Chapter 5 – Branding; What is branding; Developing a Company Image; How to determine who is your target market; The importance of the name of your business; How to choose your company logo; Branding summarized; Case Study in Branding; Chapter 6 - Automation of Your Web Site; Methods of automation; Using auto-responders; Methods of payment; Managing your e-mail names; Managing and Using E-zines ; Use a system for ad tracking; How to Automate Your Web site; Ways to Automate Your Web Site ; Using software for automation; Outsourcing your Web site automation ; Database Marketing; Chapter 7 - E-zines & Newsletters; Building Your Customer Base/Capturing E-mail Names; Permission-based opt-in and spam ; Capturing e-mail addresses; Newsletter and e-zine creation; Building Relationships; Communicating frequently and automatically; Chapter 8 - Using a Successful Auto-responder; Benefits of Automating Your Business; The CAN-SPAM Act: Requirements for Commercial E-mailers; Securing Your Server: Shut the Door on Spam; How E-mail Works ; The Current Problem-Open Proxies; Consequences for Your Business; Securing Your Servers; "Remove Me" Responses and Responsibilities: E-mail Marketers Must Honor "Unsubscribe" Claims; Chapter 9 - Search Engine Optimization; Successful Search Engine Optimization; Meta Tag Definition and Implementation; Web site optimization tips, hints, and secrets; More Web design and optimization suggestions; How Do Search Engines Work?; How long until my Web site is listed?; Using a Search Engine Optimization Company; Search Engine Registration; Search Engine Optimization Checklist; Free Web Site Search Engine Submission Sites; Free Web Site Optimization Tools; Web Page Speed Report; Diagnosis; Analysis and Recommendations; Search Engine Ranking Report by Mikes-Marketing-Tools.com; Web Site Design & Optimization Tools (Free, Trial, or for Purchase); Chapter 10 - Banner Advertising; How do banner ads work?; Different Types of Banner Ads; Reasons for Using Banner Ads; How to Make Banner Ads; Successful banner ads; Advertising and banner; Banner Exchange Programs; How to Buy Advertising; How to Sell Advertising; Advertising Specifications; Chapter 11 - Business Directories; Chapter 12 - Business to Business Web Communities & Portals Business to Business Web Community Defined; Chapter 13; Google, Yahoo!, Overture, & Froogle Advertising; Google; Google Adsense; Google Adwords; Froogle; Yahoo! Search Marketing & Overture Advertising; Yahoo! Directory Submit; Yahoo! Product Submit; Yahoo! Search Submit; Yahoo! Sponsored Search; Chapter 14 - Affiliate Programs; Definition of Affiliate Programs; Who uses affiliate programs?; Affiliate Payment Process; How Affiliate Programs Work; Affiliate Program Networks; Becoming Part of an Affiliate Program; How Affiliates Link to Your Web site; The Success of Affiliate Programs; Affiliate Marketing Definitions and Terms; Chapter 15 - Promoting Your Business Offline; Increasing your public exposure and profile both offline and online; Brand recognition and how you achieve it; Be an expert about your products and services; Publish your market knowledge; Chapter 16 - e-Bay Storefront & Unlocking the Secrets of eBay; Benefits of an eBay Storefront; eBay Storefront promotion; How to get started with eBay sales; eBay tips, tricks, and secrets to generate sales; Chapter 17 – Summary; Top Ten Reasons to Follow the Guidelines in this Book; Glossary; Linking Strategy; Internet Advertising Definitions and Terms; Search Engine Marketing; Search Engines and Web Directories; Web Design and Marketing; Additional Case Studies ; Case Study for Advertising on the Internet – Banners; Case Study for Advertising on the Internet-Generate More Traffic; Case Study for Advertising on the Internet-Putting it All Together; Resources. | | Record link: | https://library.seeu.edu.mk/index.php?lvl=notice_display&id=12780 |
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